Advertisement Search engine optimization. It’s a controversial topic these days. Lots of professionals have their own opinions about what constitutes a good SEO strategy. Some people insist that a solid keyword strategy is the only thing that matters, while other SEO pundits lambast the “keyword” contingent. I’ve been involved in this field long enough now that there are three solid truths in the SEO field, at least as of today.The first is that keyword phrases do matter and will always matter, to an extent. Search engines will always need the ability to extract relevant and important information from the web. The text of your site makes up the content that must get judged, one way or the other. The last two truths are just as important. The first is that social networking also drives relevance. If you aren’t taking advantage of that, then you’re letting your site stagnate. The second is that links still matter as well.Evaluating Your True SEO RankingWith those three truths in mind, I’m going to help you judge your own site’s accurate SEO ranking. I did not call it “PR” ranking, or pagerank, because that is truly an artifact of the past. There is a new… Read full this story
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