We have talked about SEO Over optimization earlier, and probably this is the right approach from Google, to discard those Websites, which are misusing known SEO tricks to stand out in Google search. We all know, there are many known signals to rank #1 in Google, and anyone can use it to rank higher in search engines. For example, backlinks with anchor text will help any webmasters to improve their keyword ranking,but how about if you buy 100’s of exact match anchor text, and outrank all existing competitor? Penguin update, and Exact match domain penalty are introduced to penalize such Websites, which are over optimizing their Website for search engines. (Mainly Google search). The search engines publish rules and guidelines about how to get your website ranked higher on their Search Engine Results Pages (SERPS). These rules and guidelines are called SEO (Search Engine Optimisation). There are also guidelines that other people publish online after they conduct legitimate or illegitimate (incorrect) SEO research. All of these rules and guidelines are often followed by some people with too much zeal. These overzealous people are often in danger of over optimising their website, which results in the search engines punishing them with…
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