Advertisement The big names in gaming—like EA, Square, Valve, Blizzard, and Ubisoft—have a big problem. They’ve become part of the corporate culture that eventually infects most industries, and they’ve lost sight of their most important market: gamers.The situation is dire, with bad stories hitting the papers and blogs on a weekly basis. We’ve seen three big problems with the AAA gaming scene in recent years, and I’ll break them down here.Disappointing GamesThis is possibly the most damning. These studios are in the business of making video games, and if consumers are going to spend $60 (and potentially a lot more, if you include downloadable content), they need to be impressed by the quality and entertainment value of the games. Unfortunately, that hasn’t been happening.If you look at some of the games that have been on recent “most disappointing” lists, you’ll see something in common. Call of Duty: Ghosts, Assassin’s Creed: Unity, Titanfall, Watch Dogs, Destiny, The Crew, and The Order: 1886 were all over-hyped. Don’t get me wrong—not everyone hated these games. In fact, a lot of them were pretty well-received. But none of them lived up to the expectations that developers and marketers built up for them.Assassin’s Creed: Unity, the latest in a long line of generally… Read full this story
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