Have you ever thought what Affiliate marketing integration with your service/product can do for you business? Like you, even I had no idea what it could do. Though, I heard a lot of great things about it & finally gave a shot to integrate affiliate marketing with my WordPress plugins buiness. In simple words. this post is case study of my experience of implementing affiliate program for my digital products. I wouldn’t try to paint my brand into a great pacture rather I would share up’s & down’s after implementing affiliate program for my product. So grab a cup of cofee & get ready to learn something which costed my money & considerable time to understand the truth of affiliate marketing from a product owner perspective. Affiliate marketing business can be similar to a roller coaster ride. It can be full of ups and downs both for the product owner and the affiliate marketer. As a product owner, we (Plugmatter team) have been riding this affiliate marketing “roller coaster” for 2 to 3 years for our premium WordPress plugin business and it’s been a quite a journey – some of it pleasant, some of it unpleasant, but most of it quite rewarding. After we launched our first plugin, the Optin Feature Box, we got hooked on to the idea of building an army of affiliates to promote our plugins. Why affiliate marketing? Well, list building has always been bloggers’ favorite subject. Many top affiliate marketers write all kinds of stuff…
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