NEW DELHI: The Indian unit of Hyundai Motor is working on a multi-pronged strategy to power future growth: deeper penetration into rural markets, introduction of more utility vehicles and a sharper focus on premium products and new technologies.In the Indian market where price and fuel efficiency often determine the success of passenger vehicles, Hyundai has delivered strong performance consistently with the Santro, Eon, i10 and i20 staying among the preferred choices of buyers for years. It has also found success with more premium models such as the Creta SUV, and refreshed its portfolio of products regularly to keep customer interest alive.Read Also: Hyundai unseats Toyota as 3rd largest UV seller in first 7 months of FY17“For us, the biggest challenge is to continuously bring newer, unique products in various segments to widen our appeal to the customer,” said Rakesh Srivastava, senior vice president of sales and marketing at Hyundai Motor India. The company plans to launch products in segments where it isn’t present and then widen the offerings in areas where it already has a presence, he said.People closely associated with the company said Hyundai is working on stabilising its leadership in the premium Rs 10-20 lakh segment, which it… Read full this story
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