The Blizzard Entertainment we once knew and loved has vanished into the mists of time. Blizzard was once a shining city on a hill that stood out as a beacon of gamer-centric righteousness in the sleazy wasteland of the video game sausage factory. Blizzard’s extraordinary game development philosophy defied conventional wisdom. Blizzard did things their way. They didn’t care what anyone thought and their fans loved them for it. Today, the maverick Irvine-based gaming studio once known for its unwavering commitment to quality has been transformed by ambitious leadership that wants to turn Blizzard into the next Disney. But, there is a price to pay. To gain membership into this exclusive club you must be willing to sell your soul and conform to the obligatory leftist worldview that is held by most California-based entertainment and tech companies. For the last few years, the new Blizzard — Blizzard 2.0 — has proceeded to implement their part of the Faustian bargain. They’ve gone all in with a wholesale capitulation to the cultural group-think that constitutes the social justice and identity politics movements. And now these ideologies are being infused directly into their products and into their marketing. Even Blizzard’s latest promotional video with its hipster multicultural vibe that would be right at home in an iPhone commercial, is a sign of their new ideological direction. Blizzard almost seems ashamed of its old demographic and in an effort to be more relevant — they are willing to do just about anything. The tried… [Read full story]
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