Long form content has gradually taken over the blogosphere, thanks largely to Google’s emphasis on publishing high-quality content. This subtle endorsement by the almighty Google has brought a stampede of unserious publishers who are always determined to outsmart one another in the quest to occupy the top spot on search engine result pages (SERPs). This has resulted in most blog posts nowadays being between 2,000 and 5,000 words. However, when dealing with long form content, one thing is very, very important: It’s not about length, it’s about quality. So, when writing long form content, emphasis needs to be placed on producing evergreen posts. But why should we be concerned about evergreen content? According to Al Gomez, “on the subject of content marketing, for instance, I often find myself reading and enjoying the more comprehensive older posts more than I do the new, rehashed ones from syndicate sites. It’s not that I don’t find the new ideas awesome – it’s usually because older (or evergreen posts) tend to have a better grasp of the topics I care to know about.” You can now understand why Google is interested in seeing you write long form and evergreen content. So now that we…
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