Can you call yourself a content marketing expert? Even if you answer “yes”, there are still lots of ways to enhance your performance. Even if you’re one of the 42% of B2B marketers that claim to be effective at content marketing, you still have a bunch of room for improvement. If you desire to make the most out of your content marketing efforts, you must know what strategies to implement, and most of all, what tools to use. Good keyword research, the perfect social media marketing strategy, and the best search engine optimization skills all can contribute immensely to your success as a content marketing expert. Unfortunately, when it comes to content marketing tools, a lot of the ones often recommended by the experts are very costly, and the average content marketer can’t afford them. Now, here’s the good news: There are a bunch of free tools out there that you can also use to get the same results, and many of them are owned by big G (Google). Interestingly, many people are not utilizing these tools, not because they don’t want to, but because they’re ignorant of them. They still see Google as just a search engine and nothing…
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