The IPL media rights auction was conducted in Mumbai. © BCCI Star India edged out Sony Pictures to secure the Indian Premier League’s media rights with a bid of Rs 16,347.50 crore on Monday. The bidding for various media rights of the cash-rich league was held in Mumbai for a five-year period from 2018-2022. The rights on offer were Indian sub-continental TV rights, which is the most coveted along with emerging Indian sub-continent digital rights. With this deal, the cost of an IPL match has become more than an average Team India game, as the former would be tagged at around Rs. 55 crore, as opposed to an India game, which brings in about Rs. 43 crore, making an IPL match the hottest property in Indian cricket from 2018 onwards. Earlier, each IPL game had the value of around Rs. 15 crore, which will now spike by three-and-a-half times to Rs 15 crore.There were also rest of the world media rights on offer which includes key international markets like the Middle East, Africa, Europe, USA, Australia and New Zealand.In 2008, Sony Pictures Network won the IPL media rights for a period of 10 years with a bid of Rs 8200 crore. The… Read full this story
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Star India Bags Indian Premier League Media Rights With Record Rs 16,347 Crore Bid have 315 words, post on sports.ndtv.com at September 4, 2017. This is cached page on Make Money Online. If you want remove this page, please contact us.