Part of building a thriving online business is knowing what people are saying about your products or services. Maybe you have avid followers you didn’t know you had, or maybe there’s an unsatisfied customer somewhere yelling about how bad your product is. The problem is that most businesses don’t have the time, resources, or knowledge needed to put a monitoring system in place. Most often, customer service associates are left with the task of damage control without knowing how they can prevent this kind of thing from happening again. Thankfully, there are apps that can help any brand owner manage their business’s online reputation before things escalate. Brand24 is a social media “listening” tool that monitors social media platforms like Facebook, Twitter, and Instagram, and analyzes the web’s keywords. In addition to social media metrics like mentions and audience reach, Brand24 also gives you insight to positive and negative comments received for target keyword(s). The first thing you need to do after creating a Brand24 account is to add a Project. Projects are where you enter a keyword or set of keywords for a brand, product, or topic that you want to monitor. For instance, if you sell blogging ebooks…
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