Starting in August, some of the internet’s most annoying video ads will cease to exist — but only if you are a Google Chrome user. Chrome announced Wednesday that it will begin to block three of the most annoying types of video ads, based on standards put forth by The Coalition for Better Ads, which surveyed the advertisement preferences of 45,000 people across the globe. Chrome is giving website publishers just four months to adapt to the new set of rules, or risk the loss of advertising revenue. In 2019, 64 percent of internet users preferred Chrome over any other browser. According to the new guidelines, the most intrusive ad types that will be blocked include ones that pester pretty much anyone using the internet, including those that require you to wait 5 seconds before skipping them, ads that begin to play midway through a video, and ads that take up more than 20 percent of screen space. Starting August 5t, Chrome will stop showing ads on sites that continue to host them. The standards only apply to videos less than 8 minutes long. Google, a founding member of CBA, also said YouTube will be “reviewed for compliance,” as will… Read full this story
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