Social media is undoubtedly one of the most powerful marketing tools of our time. It can be used for many things, including communicating with customers, breaking the news, and selling our products to a target audience. Every company in the civilized world uses social media to some extent, but there are some clear examples of when social media has been misused. Not only can these social media mistakes cost you your business, but they can also land you in court. Interestingly, these mistakes are not restricted to your comments on Twitter or Facebook alone – they also affect everything you say in your email newsletters, blog, and every other form of digital content. Although most bloggers and business owners understand their industry inside and out, they don’t seem to understand much when it comes to how the law affects their online marketing efforts. Fortunately, you need not be a legal expert to know what social media marketing mistakes can jeopardize your … [Read more...] about These (Not So Popular) Social Media Mistakes Could Land You In Court
Social Media & Marketing
Review of: SmartModerationReviewed by: Harsh AgrawalRating:4.5Summary:SmartModeration is a great tool to use to tackle spam comments on Facebook, Instagram, and now YouTube. It's a little pricey for new marketers, but for those with large followings, this tool is invaluable. Artificial Intelligence is here, and many companies are offering it to us to improve our work flows. Earlier, I talked about the web app (also iOS app), SmartModeration, which automatically tackles spam comments on Instagram and Facebook (check out my review here). I’ve been using it for almost a year to tackle the spam comments on ShoutMeLoud’s Instagram and Facebook pages. The big news: The same AI technology can now help us combat spam comments on YouTube. Recently, SmartModeration has integrated with YouTube, so you no longer have to worry about moderating and tackling spam comments on your videos. If you are a YouTube channel owner or a YouTube influencer, this new integration is going to be … [Read more...] about How To Moderate YouTube Spam Comments Automatically Using Artificial Intelligence
Review of: MeetEdgarReviewed by: Kim BarlosoRating:4.5Summary:This is one of the simplest and most powerful ways to handle social media marketing. If not having Instagram and Google+ integration is not a problem for you, this social media automation tool is well worth the price. I have a love-hate relationship with social media. While I understand it can boost my blog’s traffic and increase my social media following, I don’t like spending hours on it each day hoping to “make it happen”. That’s why tools like CoSchedule, Social Pilot, Agorapulse, and Hootsuite all appeal to me. I’ve tried them all at one point… All these social media automation tools help save time and effort and let me focus on doing more important things. I thought I’d seen it all — being a lazy social media marketer — until I discovered MeetEdgar. MeetEdgar, or Edgar as he is sometimes referred to, is a social media tool that can schedule, curate, and … [Read more...] about MeetEdgar Review: Is This The Ultimate Social Media Automation Tool?
Twitter needs no introduction. Being one of the most widely used social media platforms in the world, it provides a hassle-free way for marketers to reach out to their audience. Though in order to quantify the reach of your content and devise a winning strategy, you sometimes need to take the assistance of some useful data and analytics. To help its users, Twitter has developed a dedicated analytics feature. Twitter Analytics can be used to access extensive and in-depth information regarding the performance of your account. You can measure the reach of your campaigns, calculate your ROI, and perform plenty of other important analytical tasks. In this post, I will make you more familiar with Twitter Analytics and show you how you can use this native feature of Twitter to improve your marketing strategy. Twitter Analytics can easily be accessed from your profile. Go to your Twitter home page and click on your profile picture (on the top right corner). This will provide a list of … [Read more...] about Twitter Analytics: 9 Foolproof Ways To Redefine Your Twitter Marketing
Part of building a thriving online business is knowing what people are saying about your products or services. Maybe you have avid followers you didn’t know you had, or maybe there’s an unsatisfied customer somewhere yelling about how bad your product is. The problem is that most businesses don’t have the time, resources, or knowledge needed to put a monitoring system in place. Most often, customer service associates are left with the task of damage control without knowing how they can prevent this kind of thing from happening again. Thankfully, there are apps that can help any brand owner manage their business’s online reputation before things escalate. Brand24 is a social media “listening” tool that monitors social media platforms like Facebook, Twitter, and Instagram, and analyzes the web’s keywords. In addition to social media metrics like mentions and audience reach, Brand24 also gives you insight to positive and negative comments received … [Read more...] about Brand24 Review: Monitor Your Brand On Social Media And Beyond