Purch built itself a host of custom bidders to sell video inventory programmatically. SheKnows controls its auction dynamics through a header bidding wrapper of its own creation. Telegraph wants to overlay its data management platform on bid landscape to match its audiences more precisely with buyers. Washington Post created a 'customizable content unit' and chucked away several vendors that simply weren't good enough-all in a bid to replace ad tech with something they have control over. But even big league publishers can't entirely do away with ad tech vendors. The platforms publishers use to sell ad inventory put a strain on revenue, data security, and page speed. Publishers still rely on these platforms for the sake of access to demand at scale, sophisticated services, and, should something go wrong, "a neck to throttle". Even if a publisher has a strong internal tech team that is capable of building its own products to replace third parties, a lot of vendors stay … [Read more...] about How to Choose the Right Technology Partner to Sell Your Ad Space
We’ve become so absorbed in some of the technology that we use; we often forget were some of the things we rely on originated some of the history behind it and the weird facts that make us so dependent on it. When it comes to our technology, here are some of the weird things we don’t always thing about when we use it. It’s impossible for your computer to be infected by a virus, just from opening an email message. 70% of virus writers actually work under a contract for an organization. Bulletproof vests, fire escapes, windshield wipers, and laser printers were all invented by women. Leonardo DA Vinci invented the scissors. Close to 60% of the radiation that comes from a mobile phone goes directly to the users head. The web, not indexed by search engines is said to be 500 times bigger than the current size of the indexed web. The original URL for Yahoo was was http://akebono.stanford.edu/ The name of the search engine Alta Vista came into … [Read more...] about Weird Technology Facts
Myths and misconceptions are part of everyday life and coming to Technology, which is so widely spread from Windows to Mac, iPhone to Android, there are many such myths that people are not aware of. Knowing such Tech misconceptions will not only help you to work better but while shopping or doing normal tech stuff, you will have better productivity and insight. This post is my attempt to clean some of the popular Technology myths which has been around from ages, and we are not aware of it. Some myths which are revolving around this world since the beginning of computers and technology, that people of every age from elders of 1960’s to the current generation follow are going to be discussed in this post. Technology Myths and misconception everyone should know: Desktop Refresh – When I started using Windows, I used to use F5 key or right-click and refresh my desktop all the time. I always thought doing it will help making my PC faster but I was wrong. Desktop refresh … [Read more...] about Top 10 Popular Technology Myths & Misconceptions
Despite the rising adoption of the technology, header bidding still remains somewhere between a buzzword and an enigma to people not directly involved in its implementation. In this post, we explain how it works in three parts: How header bidding technology emerged, how it works including its pros and cons, and what lies ahead in the future. The Origins of Header Bidding Medium and large publishers typically offer their inventory to multiple networks to increase their overall revenue — they do this by offering their impressions to the network that pays the most, pushing the unsold impressions to the next network in the value chain, and so on — this is called the publisher waterfall or daisy chaining. There can be direct deals before the waterfall starts and the remnant inventory towards the end can be used to serve house ads or ads from GDN (Google Display Network). High ad latency: All this shuffling around of inventory across multiple networks means that inefficiency … [Read more...] about A Simpler Guide to Header Bidding Technology
These days blogging is one of the hottest career option and many of the engineers or net savvy people are creating blog and earning handsome income out of it. I’m also an engineer by education, and when I starter blogging; I started with a tech blog here. Later on, my interest shifted to online marketing, and that’s how ShoutMeLoud got the niche. This post will clear some of your most FAQ related to technology niche, and should you have a blog on tech or not. Engineers are supposed to be closely connected to Internet and most of engineers starts with a blog & most of them select niche as technology. Couple of days back, one of ShoutMeLoud readers asked me is Tech niche a good niche to start a blog or not? He was afraid that Technology blogs are overcrowding internet and he might not get success. I believe this is the same question most of the beginners bloggers are facing. Here I’m sharing my view points which might help you to decide if getting into this … [Read more...] about Is Technology Niche No Longer a Good Niche?