TRON Arcade, TRON’s 100 million USD game fund, announces a new game: HyperSnakes. Developed by MixMarvel, the acclaimed studio behind top ETH game HyperDragons, HyperSnakes introduces new abilities and battle royale mechanics to classic Slither.io gameplay. Players can compete with each other for free (and earn cryptocurrency for their participation), or raise the stakes by adding their own TRX (TRON’s native coin) to the prize pool. As the first global, real-time multiplayer blockchain game, HyperSnakes is a breakthrough for the industry in terms of game quality and technological infrastructure. A free-to-play mode where anyone can play and earn, with or without a wallet, removes the usual entry barriers found in blockchain games. The addictive gameplay and reward system can stand on their own to attract mainstream audiences and create wider adoption for crypto and blockchain. Together, MixMarvel & TRON Arcade are trailblazing the next generation of gaming, where … [Read more...] about TRON and MixMarvel Bring Slither.io to the Blockchain
7 regulatory challenges facing blockchain
It has been a bruising month for Chinese gaming hegemon Tencent. First, their US based subsidiary Riot Games was accused of sexism which required major readjustments at the studio. These culture problems also brought to light Riot's declining profitability, with the company on course to run a deficit unless something changes soon. Closer to home, Tencent found itself on the wrong side of the ruling Communist Party's favor and had its license for Monster Hunter Worlds abruptly revoked. This forced Tencent to issue millions in refunds and left many gamers angered and confused. Worse still, the Chinese government followed up with a freeze on all new game licenses. That caught the entire industry off guard, but hit Tencent especially hard as the Chinese version of Fortnite was just getting ready to leave closed beta and officially launch. Reeling from these blows, Tencent responded by trying to be proactive in the face of new regulations that are undoubtedly on their way. The company … [Read more...] about The Weekly Raid: Will The Gaming Industry Finally Face Regulation?
Our ad tech monthly wrap-up covers the most important news in ad technology, ad blocking trends, funding, and other topics of interest to web publishers and advertisers. Can the decentralised information model that is central to blockchain help the fragmented supply chains in the ad tech industry? In his column on AdAge, Richard Bush, CTO of New York Interactive Advertising Exchange, makes the case for how it may just. Elsewhere, a superteam of ad tech companies including AppNexus, Index Exchange, LiveIntent, Rocket Fuel, and others have joined hands to fight the Google-Facebook duopoly. Publishers are increasingly frustrated with tech vendors. “Sometimes I need a neck to throttle when something breaks,” reads an anonymous confession on Digiday. Ouch. So, why don’t publishers build their own ad technology? Well, a few are doing that, but it’s not easy. Contrary to reports about small pockets here and there, ad blocking is pretty much on the rise in most … [Read more...] about Ad Tech Monthly: Blockchain, Anti-Duopoly Pacts, New Ad Marketplaces +More
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
There are increasingly numerous challenges for bloggers to face in order to be successful. Google’s determination to clamp down on spam creates ever-changing problems for bloggers. The Panda and Penguin updates hit bloggers especially hard because they flag poor content that has been duplicated or looks spammy. Note: You Should Hire a SEO Consultant Specialist to solve all SEO Challenges you may be facing with you website or blog and take your business to next level. Bloggers now need a good understanding of SEO to be able to alter how they operate and create their content. Many bloggers find it hard to keep their pages showing up in Google and face a great array of challenges. Here are some of the unique SEO challenges that bloggers now face. Creating Great Content The main goal of a blog post is to create great content that the intended audience will find new and interesting. Blogs with great content are more likely to get published, linked back to, shared and can possibly go … [Read more...] about Unique SEO Challenges Facing Bloggers