Massively OP’s Justin Olivetti has a provocative article on his personal gaming blog, Bio Break, this week on MMORPG housing. “I once again wonder why open world housing is this holy grail that some players and developers seem hellbent on chasing,” he writes. “It’s an ideal, a beautiful mirage couched in the notion of players inhabiting the very world they play, allowing them to stroll through neighborhoods of fellow adventurer’s homes and basking in the connectivity of it all. Yet it’s a failed experiment, one that is proven time and again to have far more drawbacks than benefits.” After listing off his complaints with the mechanic, he ultimately concludes that “we simply don’t need fixed open world housing, even in sandboxes.” But being Justin, he also asked for feedback on why the joys are worth the drawbacks – and how to fix the system so it works instead of running off the rails. That’s just what … [Read more...] about Massively Overthinking: Is open-world housing really a ‘failed’ MMORPG experiment?
Above open and private auctions
Anyone who works in ad tech knows how much the industry loves its jargon. Here are some quick explanations for a whole bunch of ad tech and media buzzwords that were thrown around this year, so you can gain a working knowledge in minutes. Note: Many of these have been covered more extensively in our explainers before. What: ‘Written-word’ media houses and publishers investing heavily in creating video content. Why: Because video inventory (on mobile and desktop) is selling like hotcakes and they want in on the action. How: By laying off writers to create video teams instead, as MTV News, Mic, Vocativ, Fox Sports, and a few others reportedly did. Mashable is testing the model. Reddit announced its own investment in video. The fad (for that’s what it is) has had the side-effect of audience shrinkage. According to comScore data, the publishers that pivoted to video this summer have seen at least a 60 percent drop in their traffic in August compared to the same period … [Read more...] about 10 Ad Tech and Media Buzzwords of 2017: Explained
Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and barely scratches the surface of all the capabilities of programmatic selling. In this primer, we are discussing all four of programmatic deal types, along with their potential merits and disadvantages for media sellers. Also known as: Open exchange, Open marketplace, RTB Participation: All (eligible) buyers on a platform Ad Server Priority: Lowest (just above in-house ads) An Open Auction is the Wild West of auctions. — IAB It’s a lot like plug-and-play trading on AdSense: Every advertiser on an exchange/SSP/ad network gets the impression call, they all bid, and the highest … [Read more...] about Explainer: The Four Types of Programmatic Deals
There’s more to selling your inventory than signing up with AdSense. Savvy publishers will often silo their inventory and sell it via multiple channels to get the best value for every available impression. You’ve got: Semi-automated programmatic deals: Programmatic preferred (no fill rate commitment) and Programmatic guaranteed (fixed fill rate) are one-on-one deals with buyers for specific inventory packages at pre-negotiated CPM. Automated RTB: Real-time open and private auctions. Highly scalable and less resource-intensive model for selling impressions (and not just the remnant kind). Direct deals: There are also direct orders (manual direct deals) for native ads (roadblocks, sponsored content, page takeovers, etc.). And that’s without even throwing header bidding into the mix. How these techniques are prioritized is determined by types of impressions and buyers — with the goal being to sell every impression at best price. This is called an ad stack. In … [Read more...] about How Top Publishers Organize their Ad Stack
Are you interested in buying expired domains? Do you want to grab the best domains with high PR and get all the information such as PageRank, domain age, backlinks about the expired domains? Well, you are in the right page. In this detailed guide, I’m going to talk about all the necessary information about buying expired domains and I’ll also show you top 10 sites to buy expired domains. Let’s talk about the most basic stuff first. What are Expired Domains? Everyday thousands of domain names get expired. The reasons can include any of the following. Some people just may forget to renew their domains Some people who are not interested in renewing their domains Some people who don’t want to pay more for their domains etc Most SEO enthusiasts love to pay for expired domains because few expired domains are like golden nuggets in terms of SEO and money. Here are 5 simple reasons you should consider buying expired domains over new domain names. Expired domains … [Read more...] about Top 10 Marketplaces To Find And Buy Expired Domains