Mobile-first web design is more important in 2017 then it has ever been before. With over 95% of users now mobile, the internet is evolving faster than we can keep up. Not only has there been a ton of growth in the marketing community, the tech industry is changing the game with all of the new smart devices available. As a web developer, you have to adapt to these trends to stay relevant and ahead of the curve. Not only do you have to keep up, you have to design with the future user in mind. I have compiled a list of benefits to think about while designing with the motto: Mobile-first in 2017 and beyond. 1. More Exposure – AMP One of the most important benefits of mobile-first is the amount of exposure you can receive if you participate properly. Google has developed something called Accelerated Mobile Pages (AMP). AMP is a secondary version of your website without all of the Java, widgets, heavy images, and toys to slow down the speed of your landing page. By implementing AMP … [Read more...] about 4 Reasons You Must Implement A Mobile-First Web Design | Better SEO, UX, AMP, CTR
Accelerate business growth
Mobile First Web Design is more important in 2017 then it has ever been. With over 95% of users now mobile the internet is evolving faster then we can keep up. Not only has there been a ton of growth in the marketing community, the tech industry is changing the game with all of the new smart devices available. As a Web Developer you have to adapt to these trends to stay relevant and ahead of the curve. Not only do we have to keep up, we have to design for the future user in mind. I have compiled a list of 5 benefits to think about while designing with mobile first in mind in 2017. 1. More Exposure – AMP One of the most important benefits of Mobile First Web Design is the amount of exposure you can receive if you participate properly. Google has developed something called Accelerated Mobile Pages, AMP for short. AMP is a secondary version of your website without all of the Java, widgets, heavy images and toys to slow down the speed of your landing page. By implementing AMP into … [Read more...] about 4 Reasons You Must Implement Mobile First Web Design | Better SEO, UX, AMP, CTR
Our ad tech monthly wrap-up covers the most important news in ad technology, ad blocking trends, funding, and other topics of interest to web publishers and advertisers. Quick Brief Can the decentralised information model that is central to blockchain help the fragmented supply chains in the ad tech industry? In his column on AdAge, Richard Bush, CTO of New York Interactive Advertising Exchange, makes the case for how it may just. Elsewhere, a superteam of ad tech companies including AppNexus, Index Exchange, LiveIntent, Rocket Fuel, and others have joined hands to fight the Google-Facebook duopoly. Publishers are increasingly frustrated with tech vendors. "Sometimes I need a neck to throttle when something breaks," reads an anonymous confession on Digiday. Ouch. So, why don't publishers build their own ad technology? Well, a few are doing that, but it's not easy. Contrary to reports about small pockets here and there, ad blocking is pretty much on the rise in most regions. What … [Read more...] about Ad Tech Monthly: Blockchain, Anti-Duopoly Pacts, New Ad Marketplaces
Others nurture online business ideas that they think will shake the web for long-time before taking the leap of entrepreneurship. While there is nothing bad in dreaming big, it is important to keep the realities of starting and running an online business in mind. When it comes to starting a web business, there are hundreds of details to be mastered but let’s just focus on 11Cs under the most critical phases of starting an e-venture. And it only makes sense to begin where it really begins. Initial research and planning ‘Little can be accomplished without planning’. The statement holds true for almost everything challenging in life. Whether you want to start an online store or something completely unique, you need a blueprint, a roadmap or whatever you want to call it. And in order to do that, you need: 1) Clarity – The process of planning cannot begin unless you are crystal clear about your needs. Want to blog for a living? Answer these questions first: What … [Read more...] about 11Cs to Fulfill Your Startup Dreams – Golden Tips for Newbies
Over the years we have seen growth in number of start-ups that are successful, some may have had a brilliant idea but failed due to multiple reasons, few are in early stage companies and bound to grow large any small start-up or a business. All the start-ups contribute to the network and a lot can be learned from them, no matter successful or a failure. Here we will revisit some basics for starting your own business; few elementary level insights. Read: From Solopreneurship to Entrepreneurship There are some business basics that should persist in any company, new or old. While established companies may have found a way to tweak around with these, for a new business owner or entrepreneur company it becomes essential to nurture it like a tree (maybe that’s why the first financial stage is called “Seed”). Business by definition means trading goods, services or both in a commercially viable and profitable way. On the other hand, a startup is a company or a “stage … [Read more...] about What are the Basics for Starting of Your own Business?