Google’s “no holds barred” approach to bad ads isn’t just for show. The Chrome ad blocker is real and currently being developed for Android. Chrome Canary, an unstable developer-build for Chrome browser (for Android), was recently found containing a new feature: an ‘Ads’ toggle within the Site Settings menu. This option (turned off by default in the current build) gives users the option to “Block ads from sites that tend to show intrusive ads”. Coalition for Better Ads (of which Google is a member) has already classified which ads are intrusive in their research. The finding was first posted on Caschys Blog. The author took screenshots in German as well as English versions: Techcrunch later confirmed the findings, but neither NDTV nor we at AdPushup (in India) could find the option in the Chrome Canary or Dev builds for Android. This led us to assume that as of now, Google may be testing the ad filter in countries where it is … [Read more...] about Google Chrome’s Built-in Adblock Shows up in Chrome Canary
No matter how much trouble it causes to publishers, the truth is that adblock drew the line on crappy online advertising. Media-sellers / buyers / ad tech vendors can debate the ethics and morality of “snatching away” the primary source of revenue that fuels free online content, but that isn’t going to slow adblock adoption down anytime soon. In their helpful primer on adblocking, IAB put forth some ways for publishers to deal with losses. Their proposed method began with Detecting adblock > Explaining why users should whitelist > Asking for a whitelist > Lifting restriction/Limiting access to content as per users’ response. A fair number of websites have tried it, including Forbes, Telegraph, Indiatimes, ComedyCentral, and more, with mixed results. While this detection-restriction method is working pretty well for some websites (like Forbes, Bild.de), many others like Telegraph, IndiaTimes, ComedyCentral, etc. left the race … [Read more...] about How to Create an “Ad-Lite” Experience for AdBlock Users
Adblock usage is decimating publisher income globally, leaving them scrambling to recover their lost adblock revenue. This effort typically takes two forms—ad walls and paid subscriptions. There’s a renewed interest among top-tier media publishers to drive visitors to buy subscriptions. This is an effort to reduce dependence on advertising-based revenue model in the first place. But even brand-name publishers, known for their discerning content, have made their peace with the fact that it’ll take a while to overcome the mental block of paying for online content, even the exceptional kind. The other part of the plan, therefore, still relies on convincing visitors to support advertising. Here are the ten brand name publishers, ranked on their methods of recovering adblock revenue: eMarketer estimates that Daily Mail’s adblock losses amount to $22 million annually. The UK-based entertainment/news publisher doesn’t seem perturbed. MailOnline doesn’t … [Read more...] about How Top Publishers are Recovering Adblock Revenue
Well, you are not alone as this is happening with all the bloggers around the globe & in this article you will learn why this is happening & how to fix it. Ad blocking technology (Which blocks ad display) is making the life of upcoming & existing bloggers (Including you) challenging by affecting the overall blog revenue. It’s true that Adblockers make web surfing faster & more enjoyable experience, but at the cost of revenue for bloggers & web-publishers. Many bloggers like us understand that by not blocking ads, we are supporting bloggers & encouraging them to churn out more compelling content. But, still a majority of internet users use Ad-blocker to have a smooth web experience. I don’t even blame them, as it’s annoying when you open a website & it shows multiple pop-up ads & is full of ads. But, how do innocent bloggers like you & me whose blog revenue is going down due to increased use of Adblocker? Recently, you … [Read more...] about How To Stop AdBlockers From Hurting Your Blog Income?
2016 was one eventful year for ad tech industry. Client side Header Bidding went mainstream. Publishers got heavy-handed with anti-ad block measures with varying successes and failures. Fake news registered on the radar of mainstream media and ad tech took the flack for it. Ad viewability adoption increased, creating panic among publishers. Then, the year wrapped up with a bang as WhiteOps uncovered a ubiquitous, million-dollar ad fraud ring called Methbot. That was the abridged version; barely enough information to start a workplace debate. This post gives a more holistic view of the developments in ad tech in 2016, focussed on subjects and perspectives that you, the enterprising publisher, ought to care about, or find interesting. 1. Header Bidding adoption continues to rise despite publisher skepticism about higher latency Header bidding is all the rage these days. A complete chronology of industry developments can even be found in a post on AdExchanger. Here’s a brief … [Read more...] about State of Ad Tech: 2016, Year In Review