Note: We provide header bidding optimization services, if you use header bidding and are looking to optimize your stack, please write to us at [email protected] Despite the many leaps in ad technology in recent years such such as programmatic buying and real-time bidding, fact remains that digital advertising is still imperfect at best and inefficient and fragmented at worst. In the race to squeeze the last revenue dollar from their ad inventories, publishers are known to always be experimenting with new hacks, with varying levels of success. One such hack which has been around for some but is only recently gaining popularity is header bidding, also known as advanced bidding or pre-bidding. Should you implement header bidding too? If yes, how? Read on to find out. What is Header Bidding? Header bidding is an advanced programmatic technique which allows publishers to open their inventories to receive bids from multiple ad exchanges before making a call to their ad server … [Read more...] about Is Header Bidding The Next Big Revenue Optimization Hack?
We, Bloggers are well aware of importance of google Adsense in generating revenue from our blogs. Many bloggers are either solely dependent on AdSense revenue or it is the major source of their income. However, we all know the kind of hindrances and obstructions a new blogger faces for being approved by google. Infact it is becoming tougher with passing days due to new filters and criterias added by google, thereby, compelling newbies to end their career in blogging.. Not only newbies, but also the established bloggers has the fear of getting banned from Adsense for violating its policies. Sometimes the reasons given are legitimate and true and some times Google may even ban without giving satisfactory reasons, or the ban might be a mistake by them. Although, there is only one chance to appeal for this decision, but the outcome of this is unpredictable. Due to the resentment and discontentment of the publishers who are banned from adsense without violating any policies, google has come … [Read more...] about AdSense Certified Partnership Program – Everything You Need To Know
I was trying to identify some of the best Google Chrome extensions for Bloggers, Content Marketers, and SEOs. While it’s almost impossible to list all of them I’ve shortlisted some of the best extensions for Bloggers and SEOs. In this blog post I’ll feature 50 best extensions for bloggers and in the upcoming blog post I’ll focus only on SEO and will feature the best Chrome extension for SEOs, Link Builders and Marketers. Read: Top 25 Google Chrome Extensions I Can’t Live Without 50 Best Google Chrome Extensions I have tried my best to avoid duplicate extensions to make sure that no two extensions serve the same purpose. Instead of listing duplicate extensions as separate entries I added them as alternatives so that you can consider them. 1. Evernote Web Clipper Evernote is the hottest note-taker app and it’s the easiest way to share, bookmark and save online stuff. The Evernote Web Clipper allows you to capture anything – from full webpages to … [Read more...] about Top 50 Google Chrome Productivity Extensions For Bloggers
PMPs? Ain’t that another ad tech buzzword for those giant media groups? No, thank you. Kindly get off my lawn. Okay, so the skeptics are out and rightly so: PMPs (private marketplace or programmatic private exchanges; I’ll use the terms interchangeably throughout the post — just a heads up) have a reputation to be difficult to set up and scale. Less advertisers vying for your inventory meant that PMPs were usually placed at the bottom of a publisher’s ad inventory waterfall. — Eyal Katz, Adngin Someone without an experienced ad-ops guy (or a whole team of them) may not be able to cope with the sheer effort of adding/removing line items, getting advertisers, creating better inventory packages, customizing campaigns, and other tasks that are necessary to create a private haven for your impressions. “Exactly! Let’s just keep it democratic and go back to open marketplace.” That would be great in principle. But online advertising is in a … [Read more...] about How to Increase Your Revenue With Programmatic Private Exchanges
2016 was one eventful year for ad tech industry. Client side Header Bidding went mainstream. Publishers got heavy-handed with anti-ad block measures with varying successes and failures. Fake news registered on the radar of mainstream media and ad tech took the flack for it. Ad viewability adoption increased, creating panic among publishers. Then, the year wrapped up with a bang as WhiteOps uncovered a ubiquitous, million-dollar ad fraud ring called Methbot. That was the abridged version; barely enough information to start a workplace debate. This post gives a more holistic view of the developments in ad tech in 2016, focussed on subjects and perspectives that you, the enterprising publisher, ought to care about, or find interesting. 1. Header Bidding adoption continues to rise despite publisher skepticism about higher latency Header bidding is all the rage these days. A complete chronology of industry developments can even be found in a post on AdExchanger. Here’s a brief … [Read more...] about State of Ad Tech: 2016, Year In Review