Back in 2015, DFP first announced the availability of native ads for mobile apps. This was aimed at creating a better user experience by giving app publishers an alternative to prestitial and interstitial ads—both disliked and disruptive formats that don’t meet the Initial Better Ad Standards. Context is incredibly important on mobile, and that’s why over the next few weeks we’re rolling out our native ad solution for apps to DoubleClick for Publishers clients globally. With native ads in DFP, publishers can maintain a beautiful user experience in their apps while providing brands an opportunity to reach their audience on mobile. Just a few months later, DFP revealed that they were beta testing programmatic native ads with eBay, an experiment that led to a 3.6x increase in ad engagement for eBay on average, with some campaigns delivering click-through rates up to 5%. Native has only grown since 2015, and according to eMarketer, now accounts for more than … [Read more...] about DFP Now Supports Programmatic Native Ads for Desktop and Mobile
If not, you’re soon going to get penalized by Google! Google’s new mobile friendly update is going to have a significant impact in your search results. Did you know that Google is soon rolling out a mobile friendly update? On 21st April 2015, Google mobile friendly update is coming out that can impact your overall search rankings. In this guide, we’ll discuss about few things like; How big the upcoming update is? How much traffic you’ll lose from the latest mobile friendly update from Google? The importance of mobile friendly sites and how can you make your site mobile responsive and many more What this update is actually about and why it is big? A few days back (on Feb 26th), Google made an announcement that they would consider mobile friendliness as a ranking factor. You can read more about it here (it’s from Google’s official blog). Google’s mobile friendly update is all about giving better search results for mobile friendly sites. It … [Read more...] about Are You Ready For The Big Mobile Friendly Update From Google?
Most marketers will want high ROI on their marketing campaigns. However, at the end of the day, high returns cannot turn out to be profitable if a smart marketing campaign is not implemented. In return, a smart marketing campaign is also dependant on a lot of factors. Factors such as reach, target audience or market, cost, and sustainability over the long run can also influence profit ratios when the account books are tallied. In the absence of smart ways to cut down costs and to increase reach and sustainability, there is no marketing campaign that can yield the desired results. Over the years, marketing has undergone a lot of changes. From word of mouth to print, from print to the medium of audio, from audio to the visual medium, and from the visual medium to the Internet, and now from the Internet to mobile marketing, different methods of marketing have been tried to increase reach, cut costs, prolong sustainability and generate more impact. As years pass by, marketers will only try … [Read more...] about 5 Methods Marketers Use to Reach Mobile Users
There were 2.6 million apps in the Google Play Store as of December 2016 compared to 1.8 million in 2015. Such an increase signifies Google’s awareness to become more mobile-friendly. This is why the competition is so stiff, and it’s not just enough to be mobile-present. To convert your mobile users and reach a good number of app downloads or mobile page visits, you have to learn how to engage new prospects, keep your regular customers satisfied, and make them return to the downloaded app for some advanced services. It’s not as easy as it sounds. However, even the slightest change can enhance your app or mobile page performance and boost your overall conversion and retention rates. The only thing left is to understand what to change. A/B testing of mobile apps and pages allows us to determine the best version to ignite the highest amount of conversions. It can take you 8 tests before you get statistically significant results, according to AppSumo. But the … [Read more...] about How To Use A/B Testing To Convert Your Mobile Users
9 out of 10 mobile searches lead to action and over 50% to purchase. This is exactly why marketing investments are being shifted more and more to this channel: in 2015, 35 billion dollars were spent on mobile campaigns, more than twice the amount spent in 2013. However, mobile is still a largely uncharted territory: people spend 10% of their media time on smartphones, but only 0.9% of ad spends are on mobile. Here are the main reasons why some companies are afraid to invest more on mobile (and why they are wrong): First: Ad blocking – 5% of the digital population uses ad blocking tools. Many marketers fear this trend will grow and lead to lesser ad visibility. However, it is an overrated phenomenon predominantly affecting only those who do not place their ads properly: if your mobile campaign is aimed at a specific target, people will be happy to receive your message. If they block you, it’s not a big deal: you can spare your budget for those who are really interested. … [Read more...] about How To Increase The Conversions of Your Mobile Campaigns