Massively OP’s Justin Olivetti has a provocative article on his personal gaming blog, Bio Break, this week on MMORPG housing. “I once again wonder why open world housing is this holy grail that some players and developers seem hellbent on chasing,” he writes. “It’s an ideal, a beautiful mirage couched in the notion of players inhabiting the very world they play, allowing them to stroll through neighborhoods of fellow adventurer’s homes and basking in the connectivity of it all. Yet it’s a failed experiment, one that is proven time and again to have far more drawbacks than benefits.” After listing off his complaints with the mechanic, he ultimately concludes that “we simply don’t need fixed open world housing, even in sandboxes.” But being Justin, he also asked for feedback on why the joys are worth the drawbacks – and how to fix the system so it works instead of running off the rails. That’s just what … [Read more...] about Massively Overthinking: Is open-world housing really a ‘failed’ MMORPG experiment?
An open auction
Worlds Adrift has been one of those games I’ve been closely watching but trying not to jump into until it was ready. I tried one of the alpha weekends, and while it was playable, I could tell I needed to wait, and wait I did. I had faith that once the game would hit Steam (“early access” shield be damned if you ask for cash to play your game), it’d be something that’d move me. In fact, I called it out by name when discussing possible future MMOs that could tackle griefing with a moral system. Today, I’m here to eat my hat, good sirs and madams. While Improbable has been trying to “save MMOs” with SpatialOS, this being the first big MMO that uses it doesn’t wholly impress me. Some things work well, and yes, there are some good ideas, but as a PvP fan, I think there are some glaring mistakes that are going to send a lot of MMORPG players heading for the hills. Let’s dig in. What in the Worlds is right I want to start out … [Read more...] about First impressions of Worlds Adrift: Innovation, Zelda, open-world PvP, and that sinking feeling
Not all impressions are created equal. So why trade them wholesale without distinction? It’s a good and democratic way to trade all your impressions in open RTB environment (akin to AdSense)—all publishers get the same data and price floor, the highest bidder wins, end of story. But that sort of “throw it to the market and let them decide” approach severely limits yield and barely scratches the surface of all the capabilities of programmatic selling. In this primer, we are discussing all four of programmatic deal types, along with their potential merits and disadvantages for media sellers. Also known as: Open exchange, Open marketplace, RTB Participation: All (eligible) buyers on a platform Ad Server Priority: Lowest (just above in-house ads) An Open Auction is the Wild West of auctions. — IAB It’s a lot like plug-and-play trading on AdSense: Every advertiser on an exchange/SSP/ad network gets the impression call, they all bid, and the highest … [Read more...] about Explainer: The Four Types of Programmatic Deals
Dynamic Allocation, a popular DFP feature, lets Google AdX bid on inventory marked as guaranteed or remnant. The feature also gave AdX last-look privilege, letting AdX check out other bids and use the highest as price floor for its own auction to win most of the impressions for its exchange. (ICYMI: We’ve previously covered AdX and dynamic allocation in some detail here.) This has caused resentment in the ad tech industry because of the unfair advantage that it provides to Google; few, such as AppNexus, have point black refused to work with Google on new technologies and collaborations. But now, in a show of good faith to the ad tech ecosystem and to compete with header bidding on its own terms, Google is dropping this last-look privilege in Exchange Bidding in Dynamic Allocation (EBDA) beta, released on March 31, 2017. Here’s what you need to know about this feature: Auction dynamics: Exchanges, including AdX, receive a single bid request, conduct their own auctions, and … [Read more...] about Google Removes “Last-Look” Privilege in DFP for Fairer Ad Auctions
Consumers are not interested in ads. They want uninterrupted experiences. The fact that there are 225 million consumers who are active users of ad block[ers] tells you that they’re saying: ‘No. I don’t want your ads.’ — Raja Rajamannar, MasterCard’s Global CMO If you wrote about financial services, Raja is the type of potential advertiser who might have bid for your impressions. Your impressions are a proxy for your audience—advertisers aren’t paying to stick their ads on all corners of the internet. They’re paying for their message to be seen, and the ability to reach and influence a specific set of audience. But why would your audience actively choose to be irritated by intrusive advertising, when they can just enable adblock and save their bandwidth? Mostly, they won’t. And this means you lose ad revenue. If you have an audience, giving them a clean browsing experience is key to monetizing effectively without sending them … [Read more...] about How to Recover Ad Revenue Lost to Ad Blocking and New Viewability Metrics