Social media is undoubtedly one of the most powerful marketing tools of our time. It can be used for many things, including communicating with customers, breaking the news, and selling our products to a target audience. Every company in the civilized world uses social media to some extent, but there are some clear examples of when social media has been misused. Not only can these social media mistakes cost you your business, but they can also land you in court. Interestingly, these mistakes are not restricted to your comments on Twitter or Facebook alone – they also affect everything you say in your email newsletters, blog, and every other form of digital content. Although most bloggers and business owners understand their industry inside and out, they don’t seem to understand much when it comes to how the law affects their online marketing efforts. Fortunately, you need not be a legal expert to know what social media marketing mistakes can jeopardize your … [Read more...] about These (Not So Popular) Social Media Mistakes Could Land You In Court
Antony mayfield what is social media
Since Google’s “Search, plus Your World“, we’ve seen social media having a huge influence in search engine rankings. In the last couple of years, many social media marketing companies are coming onto the market and creating brand awareness via social media promotions. There was a time when you could only get traffic from search engines (and from paid traffic). But now, the situation has completely changed, and internet marketers and bloggers are using new social media marketing strategies to tap into targeted traffic streams from social media sites like Facebook, Twitter, and Google+. As a blogger, it is essential to have social media profiles. From a blogging perspective, social media traffic is some of the most targeted traffic available (and it’s free). From a brand perspective, you can get feedback from your loyal supporters via social media campaigns and interactions. Once you’ve built up trust, converting these users … [Read more...] about Benefits of Social Media Marketing in Blogging
Have you heard of the phrase “Monkey-see, Monkey-do”? It’s about how one monkey mimics the act of another monkey. Humans, having evolved from apes, also take cues from other fellow human beings when making decisions. This is called social proof. Social proof is a very effective way to convince prospective buyers by indirectly telling them, “People exactly like you have bought this product, so you should buy it too!” Social proof has been used for a long-time by advertisers to convince a prospective buyer that they should buy this product because everybody else is also buying it. A very simple example of social proof is shown in this video, where a person in the lift conforms to what everybody else is doing, even though they are all facing the wrong direction. See how powerful this is? Now let’s look at why “social proof” is so important. Why do bloggers need social proof? It creates … [Read more...] about What is Social Proof & Why Is It Crucial For Your Blogs Success?
Social media and SEO goes hand to hand and if you are one of those who believe in creating relation than writing for search engine, Social media is the right place to start with. Now, the first question which comes in somebody mind, where to start with your Social media presence. According to reports, Facebook and Twitter are one of the most profitable social media sites, and one of the best place to start. More over, Search engine quickly index Facebook, Twitter & Google plus profiles. If you are a small business company, a Blogger or an online website, here I’m listing out list of Social media sites, where your business brand presence is very important. What is Social media Presence: Definition Social media presence is creating your footprint on various Social media, and web2.0 sites. For example, by creating Facebook fan page or Twitter profile, you creating your presence on these sites. Similarly, there are many websites like Pinterest, Google plus, Stumble … [Read more...] about How A Blogger Can Start With Social Media Presence
Like Search engine optimization, Social media optimization plays an important role in the success of a Website. Specially, now social signals impact SEO of your blog, Social media marketing and optimization of your blog or Website has become equally important. Specially for an E-commerce site, Social media optimization is very important, as now people use social recommendation for buying products online. MOre over, being on Social media will help you to create a brand of your own. What do you mean by social media optimization? Coming back to SMO is the technique to promote your product, build a brand on various social channels. That includes video sites like Youtube, Social networking sites like Facebook, Twitter, Social bookmarking sites like Stumble Upon, Reddit and many more. After Google Panda and penguin updates, to build the trust factor and authority of your Website, your social media influence will play a great role. I'm sure you must be thinking this. First of all social media … [Read more...] about What is Social Media Optimization?