A website is nothing if not the traffic that it receives, for everyone from online stores to web publishers, success on the internet is often measured in monthly pageviews. Traffic is broadly classified under the following categories: Direct (when someone types in the URL directly in their browser and lands on a website) Paid (traffic acquired from Google AdWords, Facebook advertising, and other paid sources) Social (traffic that comes from users sharing content on social media) Referral (traffic that comes in from inbound links) Organic (traffic that comes in from search engines such as Google, Yahoo, and Bing). Paid traffic can work for e-commerce stores where the margins are high, so the cost of acquiring a lead is sufficiently covered by a sale, that’s why you see all those ads by Amazon. This doesn’t hold true for publishers however, because ascribing even an estimated value to a lead is much more difficult process. Therefore, web publishers have to rely mainly on … [Read more...] about Guide: How to Increase Organic Traffic