The Blizzard Entertainment we once knew and loved has vanished into the mists of time. Blizzard was once a shining city on a hill that stood out as a beacon of gamer-centric righteousness in the sleazy wasteland of the video game sausage factory. Blizzard’s extraordinary game development philosophy defied conventional wisdom. Blizzard did things their way. They didn’t care what anyone thought and their fans loved them for it. Today, the maverick Irvine-based gaming studio once known for its unwavering commitment to quality has been transformed by ambitious leadership that wants to turn Blizzard into the next Disney. But, there is a price to pay. To gain membership into this exclusive club you must be willing to sell your soul and conform to the obligatory leftist worldview that is held by most California-based entertainment and tech companies. For the last few years, the new Blizzard — Blizzard 2.0 — has proceeded to implement their part of the Faustian bargain. … [Read more...] about Blizzard Jumps on the Social Justice and Identity Politics Bandwagon
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For many years I have been on a mission to unlock the elusive code that made EverQuest so great. There is no single equation that accurately explains the magic of the EQ experience. The brilliant design of that MMORPG released in 1999 is a combination of many ingredients. In every culinary recipe, greatness or mediocrity is but a few degrees of difference of ingredient quantity and of skill of preparation. The same was true of EQ. Some of the best design ingredients of EQ were the following: traditional RPG experience based level advancement system promotion of player freedom via unstructured gameplay with no imposed narratives or story arcs traditional and diverse RPG class system which emphasized class interdependency and required most classes to group which created a deep social experience well tuned PVE combat via melee and spell abilities that rewarded highly skilled players and encouraged emergent gameplay death penalty mechanic which introduced serious consequences into the … [Read more...] about The Death Penalty Mechanic and Loss Aversion in MMO Design
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?