A content delivery network (a.k.a CDN) is one of those things you hear whenever someone is talking about speeding up a website. But what is a CDN and why is it useful? CDNs have become one of the easiest ways to make your site load faster. In fact, all speed checking tools like GT Metrix and Google Page Speed suggest using a good content delivery network (CDN) to improve a site’s performance. People with technical backgrounds are aware of what CDNs are and the benefits of using a content delivery network. But for non-technical people, the concept can seem alien. Well, there’s nothing to worry about because, in this blog post, I will be talking in-depth about content delivery networks and why you should be using one. Also read: Does Website Loading Time Matter For SEO? Let me start out in layman’s language. We bloggers and website owners usually use shared hosting, and all of our files are hosted at a data center. For example, my site is … [Read more...] about What is a CDN (Content Delivery Network) and What Are The Benefits?
WordPress started out as a blogging platform, but these days, it’s a full-fledged content management system (CMS). Because of this, many people (including many businesses) opt for this powerful and simple to use piece of software. Here are some of the benefits of WordPress. There are many different website management packages out on the market. From Joomla to Dot Nuke, each has its place in the world of website makers. The problem for many of us is that we just don’t have the technical expertise or the capital to make some of these solutions work for us. Luckily, WordPress is free and doesn’t require a lot of technical knowledge. WordPress is a robust content management system that powers many online businesses. It’s estimated that 27% of all websites use WordPress (December 2016). Before we get into the distinct advantages of WP, let’s bust this popular myth: WordPress is just a blogging platform. WordPress is way more than a just a blogging … [Read more...] about Benefits Of Using WordPress for Your Business Blog
So you’re finally all set to monetize the website you’ve been working on. Or perhaps you’re already signed up with an ad network but are dissatisfied with its performance and want to switch. Or maybe you want to employ the services of more than one network to get better results. There’s just one problem—there are just too many choices. And the jargon flying around in the ad tech industry certainly doesn’t help things. What is programmatic buying? Should you opt for CPC or CPM? Should you go with standard IAB units or the newer, more innovative types? Some of these questions may seem daunting if you haven’t particularly taken the time to dive in and understand how the online ad tech ecosystem works, so it may seem like choosing a network for your website is going to be a tough task, but it doesn’t need to be so. In the end, it boils down to a few things you should consider before signing a contract with that ad network, here are some of … [Read more...] about 5 Things You Need to Consider When Choosing an Ad Network
You’re a small fish in a big pond. Being a website owner, whether a business or a blogger, you’ll find that many ad networks simply won’t accept your website. There are several reasons for rejection – from your niche to having too little visitors to your website not meeting the network’s requirements. It’s much harder for small businesses and publishers to get accepted into ad networks. But, that doesn’t mean there aren’t plenty of networks that would love to display their ads on your website. We’ve been researching which ad networks are best for smaller publishers based on the following criteria: Low entry requirement High inventory utilization Reliable payouts The networks that best fit these criteria are: Google AdSense is still the best ad network for small publishers. A brand that everyone is familiar with, Google offers a near 100% fill rate with high-quality ads and decent overall performance in terms of revenue. AdSense … [Read more...] about 8 Ad Networks Best Suited For Small Publishers
Niche (a.k.a. vertical) ad networks are dedicated to delivering advertising to a specific audience and as a result have a few advantages for both advertisers and publishers compared to the larger, more generalized ad networks such as Google AdSense and Yahoo! Advertising. Advertisers benefit from niche ad networks because they help them reach a more targeted and informed audience, even though the overall impressions may be lower. Publishers on the other hand, typically witness higher click through on the ads, which translates to higher revenue. Here are a few niche ad health and fitness ad networks that may be worth trying out if you publish fitness-related content. With over 1,000 websites in their network, Adprime Health is one of the largest ad networks that target the health market online. Some of the websites in their network include My Health News Daily, MedHelp, Mothering, DailyRX, About.com, The Diabetes Daily, and more. Adprime Health network promises a higher ROI by filling … [Read more...] about 7 Niche Health And Fitness Ad Networks For Publishers