The video games industry is one of huge size and significance. In fact, it is now generating more revenue than the movie and music industries combined, with global video game revenue sitting at an estimated $91.5 billion, in comparison to the movie industry’s $38.6 billion (global figure) in 2016 and the music industry’s estimated $47.5 billion. It was three years ago, in 2015, that video games surpassed these two other entertainment powerhouses. Gaming encompasses a lot of different genres and platforms, from MMO games played on high-end PCs and gaming laptops to casual puzzle games played on affordable mobile devices. It’s clear that there are all manner of ways for developers to cut themselves a slice of the lucrative games industry pie and make a game that best reflects their creative talent. With so much at stake and with there being so many ways to get into the games industry, it may come as little surprise that thousands upon thousands of new games are … [Read more...] about How Do Game Developers Identify Market Trends?