Open and transparent dialogue forms the base on which the foundation for effective communication is built. The company owners and managers have to provide a social support mechanism and platform. They are the evangelists of the organization for both employees and external clients. With the spurt in Social Media, communication has become easy and the tools can be used to facilitate communication among the employees and consumers as well. The senior management has to realize the importance of Social media in the evolving social dynamics. Some managers are early adopters and have become using the Social Media space to their advantage while some are still thinking about it. This is where the Social Media consultants can step in and guide the managers and owners to use Social Media to their advantage and how to be aware of its pitfalls as well. Some tips that will help in easing the process of adoption by the managers include: 1. Active ListeningSocial media is as much as about listening as … [Read more...] about Social Media for Business Owners and Managers
Best social media for marketing
This is a topic I was recently asked the other day by a colleague of mine who is involved in business consulting for large corporations. The question made me think about how much has changed in society (whether we realize it or not) as a result of social media. Think about it, it was only approximately 20 some odd years ago that the average person was beginning to become associated with the internet. Prior to that, the internet was mostly reserved for academia and various government agencies. Before that it was only reserved for the U.S. government (the official origins of the internet began back in 1969 with the U.S. military's funding of a research network dubbed "Arpanet"). Today, we have not only the internet, but we have social media tied in there as well. The Term Social Media "media" is a place where publications occur. "social" implies that there is sharing occurring. A sharing of ideas, opinions, images. The social in social media also implies the tools, places and services … [Read more...] about How Much Has Social Media Changed Society?
With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance of digital marketing and started hiring in-house digital marketers. Marketing mostly deals with the advertisement and promotion of products. Marketers should make a continuous search for the platforms where they can interact with more people. In this context, social media evolves as the next big advertising platform after television and print media. And in reality, it goes beyond them. Social Media Marketing and Strategies Nicholas Lamphere of Harvard University defines social media as: “A media for interaction using highly accessible and scalable publishing techniques.” Social media acts as the nexus that connects around 2 billion netizens worldwide. It would seem that social media is a treasure trove of potential customers. Leveraging the social media networks for business … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing
Stumbles, Google+, Facebook likes and Tweets will only give you a rented audience. It’s like living in a house, paying the rent and knowing in your heart that you will never own the house. Twittering away in Twitterverse will not get you your audience. A very famous philosophical question comes to the mind – “if a tree falls in the forest, does it make a sound“. This is exactly happening when you tweet or stumble or when you socially speak online. While social media is becoming increasingly tough to understand and manipulate, there is always hope for the beginners. Also, especially when Google started considering Social signal as one of the ranking factors, it’s become essential for us to optimize our site for Social media presence. Though, things to keep in mind is: Just adding social media buttons doesn’t mean you will get hundreds of Retweets and share, but you need to do more. A recent study on twitter showed that no one really heard what you … [Read more...] about Four Social Media Techniques from Alexander The Great
Today, social media has become one of the best ways to get the message across. The role of social media has changed immensely in the last 5 years which comes to many as a surprise. When social media sites were established, the main aim was for them to be used for individuals to make new friends and connect with families and loved ones all over the world. However; it is not so today. Today, Online businesses have taken over. There are so many businesses that have now made social media sites the best place for them to show what they can offer by promoting their various goods and services to people from all walks of life. Although not all these online social media promotions by some of these businesses end up with the best results, they still work out all the same for so many others. There is no success and there will be no success if you wake up one morning and decide you want to promote your business through social media when you have no plan. Every thing in life needs to be planned … [Read more...] about Using Social Media to Promote Online Business to Success