Open and transparent dialogue forms the base on which the foundation for effective communication is built. The company owners and managers have to provide a social support mechanism and platform. They are the evangelists of the organization for both employees and external clients. With the spurt in Social Media, communication has become easy and the tools can be used to facilitate communication among the employees and consumers as well. The senior management has to realize the importance of Social media in the evolving social dynamics. Some managers are early adopters and have become using the Social Media space to their advantage while some are still thinking about it. This is where the Social Media consultants can step in and guide the managers and owners to use Social Media to their advantage and how to be aware of its pitfalls as well. Some tips that will help in easing the process of adoption by the managers include: 1. Active ListeningSocial media is as much as about listening as … [Read more...] about Social Media for Business Owners and Managers
Best use of social media for business
Social media marketing is the new way of marketing where the marketers try to link with their target customers through social media means like facebook, twitter etc. Social media marketing is preferred to create the awareness by utilizing the platform where almost every customer approaches on daily basis. The main advantages of social media marketing include: RAISING AWARENESS Raising awareness among the target customers is the foremost reason behind doing the social media marketing. Since the whole lot of population use to visit these social websites, reaching them on their best place will help the marketers beyond thinking. It is also a cheap way of marketing the brand, product or businesses. Hence, if you want to create awareness of your image of the company, the best place to start is the social networks. COMPETITION AWARENESS Since, the social media marketing is useful for building up your company’s image, further; it also helps you to know about the competition currently … [Read more...] about TOP ADVANTAGES OF SOCIAL MEDIA MARKETING (SMM)
Since Google’s “Search, plus Your World“, we’ve seen social media having a huge influence in search engine rankings. In the last couple of years, many social media marketing companies are coming onto the market and creating brand awareness via social media promotions. There was a time when you could only get traffic from search engines (and from paid traffic). But now, the situation has completely changed, and internet marketers and bloggers are using new social media marketing strategies to tap into targeted traffic streams from social media sites like Facebook, Twitter, and Google+. As a blogger, it is essential to have social media profiles. From a blogging perspective, social media traffic is some of the most targeted traffic available (and it’s free). From a brand perspective, you can get feedback from your loyal supporters via social media campaigns and interactions. Once you’ve built up trust, converting these users … [Read more...] about Benefits of Social Media Marketing in Blogging
Update: SocialPilot now supports Google plus (Profile, pages & collection). This review has been updated to reflect that! Do you want to promote your content to all social network with a single click? Let’s check out one of the popular tools for content promotion. Posting your blog’s latest content on social networks is a great way to gain more readers. Facebook, Twitter, LinkedIn are excellent tools for blog promotion, especially when you have many friends or followers. It allows your content to get shared among your network and beyond, giving your blog the exposure and traffic you are aiming for. Keeping a regular posting schedule on these networks can be a tedious and time-consuming task, and you may not always have the time to do so on a daily basis. You may find that logging in and post it to social networks every other hour is simply not the best use of your time. This is where automated posting apps like SocialPilot can help you. SocialPilot lets you … [Read more...] about How To Use SocialPilot Social Media Tool For Promotion?
With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance of digital marketing and started hiring in-house digital marketers. Marketing mostly deals with the advertisement and promotion of products. Marketers should make a continuous search for the platforms where they can interact with more people. In this context, social media evolves as the next big advertising platform after television and print media. And in reality, it goes beyond them. Social Media Marketing and Strategies Nicholas Lamphere of Harvard University defines social media as: “A media for interaction using highly accessible and scalable publishing techniques.” Social media acts as the nexus that connects around 2 billion netizens worldwide. It would seem that social media is a treasure trove of potential customers. Leveraging the social media networks for business … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing