Open and transparent dialogue forms the base on which the foundation for effective communication is built. The company owners and managers have to provide a social support mechanism and platform. They are the evangelists of the organization for both employees and external clients. With the spurt in Social Media, communication has become easy and the tools can be used to facilitate communication among the employees and consumers as well. The senior management has to realize the importance of Social media in the evolving social dynamics. Some managers are early adopters and have become using the Social Media space to their advantage while some are still thinking about it. This is where the Social Media consultants can step in and guide the managers and owners to use Social Media to their advantage and how to be aware of its pitfalls as well. Some tips that will help in easing the process of adoption by the managers include: 1. Active ListeningSocial media is as much as about listening as … [Read more...] about Social Media for Business Owners and Managers
Best use of social media for business
Social media marketing is the new way of marketing where the marketers try to link with their target customers through social media means like facebook, twitter etc. Social media marketing is preferred to create the awareness by utilizing the platform where almost every customer approaches on daily basis. The main advantages of social media marketing include: RAISING AWARENESS Raising awareness among the target customers is the foremost reason behind doing the social media marketing. Since the whole lot of population use to visit these social websites, reaching them on their best place will help the marketers beyond thinking. It is also a cheap way of marketing the brand, product or businesses. Hence, if you want to create awareness of your image of the company, the best place to start is the social networks. COMPETITION AWARENESS Since, the social media marketing is useful for building up your company’s image, further; it also helps you to know about the competition currently … [Read more...] about TOP ADVANTAGES OF SOCIAL MEDIA MARKETING (SMM)
Since Google’s “Search, plus Your World“, we’ve seen social media having a huge influence in search engine rankings. In the last couple of years, many social media marketing companies are coming onto the market and creating brand awareness via social media promotions. There was a time when you could only get traffic from search engines (and from paid traffic). But now, the situation has completely changed, and internet marketers and bloggers are using new social media marketing strategies to tap into targeted traffic streams from social media sites like Facebook, Twitter, and Google+. As a blogger, it is essential to have social media profiles. From a blogging perspective, social media traffic is some of the most targeted traffic available (and it’s free). From a brand perspective, you can get feedback from your loyal supporters via social media campaigns and interactions. Once you’ve built up trust, converting these users … [Read more...] about Benefits of Social Media Marketing in Blogging
Update: SocialPilot now supports Google plus (Profile, pages & collection). This review has been updated to reflect that! Do you want to promote your content to all social network with a single click? Let’s check out one of the popular tools for content promotion. Posting your blog’s latest content on social networks is a great way to gain more readers. Facebook, Twitter, LinkedIn are excellent tools for blog promotion, especially when you have many friends or followers. It allows your content to get shared among your network and beyond, giving your blog the exposure and traffic you are aiming for. Keeping a regular posting schedule on these networks can be a tedious and time-consuming task, and you may not always have the time to do so on a daily basis. You may find that logging in and post it to social networks every other hour is simply not the best use of your time. This is where automated posting apps like SocialPilot can help you. SocialPilot lets you … [Read more...] about How To Use SocialPilot Social Media Tool For Promotion?
Over the last year, social media sites impact on brand brand value have increased tremendously. People, always rant about their feelings about any brand on social media sites like Twitter, Facebook and others. It’s becoming important for any small, media, big company, brand, blogger and media person to monitor their brand. Here I’m sharing some free Social media monitoring tools, which you can use in your day to day life and keep yourself updated about what people are talking about you or your brand. Social media is a media where you can share content on social networks regardless to the medium you are using. Social web is growing very fast and changing rapidly now a days and it is worth for blogger to do social media monitoring for their blog or business websites. Why you are monitoring, is it just because other of your competitor’s are doing or you have your own idea to grow. You must have a clear picture in your mind about your area of focus. By social media you … [Read more...] about 4 Useful Free Social Media Monitoring Tools
This is a topic I was recently asked the other day by a colleague of mine who is involved in business consulting for large corporations. The question made me think about how much has changed in society (whether we realize it or not) as a result of social media. Think about it, it was only approximately 20 some odd years ago that the average person was beginning to become associated with the internet. Prior to that, the internet was mostly reserved for academia and various government agencies. Before that it was only reserved for the U.S. government (the official origins of the internet began back in 1969 with the U.S. military's funding of a research network dubbed "Arpanet"). Today, we have not only the internet, but we have social media tied in there as well. The Term Social Media "media" is a place where publications occur. "social" implies that there is sharing occurring. A sharing of ideas, opinions, images. The social in social media also implies the tools, places and services … [Read more...] about How Much Has Social Media Changed Society?
Advertising allows us to present our brand, product or service to the public, report their main features, persuade or encourage the purchase or use of our product, and make them remember about our existence. Advertising can bring you a lot of exposure and thereby profit. So for every products or services, advertising is inevitable. Without that you are losing a great opportunity to conquer your market. We have already discussed some of the creative ways to promote your business and if you missed them, check out following articles: If you are looking for advertising your online business brand, product or service, but still does not know how, here are 40 easy ways to advertise your business online and offline. You can opt these methods for effective advertising. Advertise your Online Business Like Pro Advertise on television: Costly, But helps us to reach a mass amount of people. Advertise on radio: Almost little audience, but still it has huge potential. Publish a notice in a … [Read more...] about 40 Stunning Ways to Advertise Your Online Business
Social media has shaped internet in new way. We have already talked about how Social media has changed the society and how Social recommendations helps in shopping, and it’s important for any business or an individual Blogger to get their best foot on Social media front and become a Social media rockstar. If you are not sure what Social media could do for you, read below two articles: Social media is the future of the web and one of the best ways to get the best from the social media world is by being informed. There are many great social media tips that can help you improve your social media results and this post will be talking about 101 social media tips you must know. Some of these tips are from personal experience and the others are from effective research. 101 Smart tips to make you Social Media Rockstar 1. Have an account on the major social networking and bookmarking sites – this helps for great brand recognition. Make sure you use the same handle everywhere. You … [Read more...] about 101 Tips to Become Social Media Rockstar
With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance of digital marketing and started hiring in-house digital marketers. Marketing mostly deals with the advertisement and promotion of products. Marketers should make a continuous search for the platforms where they can interact with more people. In this context, social media evolves as the next big advertising platform after television and print media. And in reality, it goes beyond them. Social Media Marketing and Strategies Nicholas Lamphere of Harvard University defines social media as: “A media for interaction using highly accessible and scalable publishing techniques.” Social media acts as the nexus that connects around 2 billion netizens worldwide. It would seem that social media is a treasure trove of potential customers. Leveraging the social media networks for business … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing
Today, social media has become one of the best ways to get the message across. The role of social media has changed immensely in the last 5 years which comes to many as a surprise. When social media sites were established, the main aim was for them to be used for individuals to make new friends and connect with families and loved ones all over the world. However; it is not so today. Today, Online businesses have taken over. There are so many businesses that have now made social media sites the best place for them to show what they can offer by promoting their various goods and services to people from all walks of life. Although not all these online social media promotions by some of these businesses end up with the best results, they still work out all the same for so many others. There is no success and there will be no success if you wake up one morning and decide you want to promote your business through social media when you have no plan. Every thing in life needs to be planned … [Read more...] about Using Social Media to Promote Online Business to Success