To the surprise of just about everyone, Bungie made the announcement today that they are splitting ways with Activision, with the former retaining publishing rights and control of the Destiny game going forward. In a joint statement released alongside this news, Activision/Bungie noted “going forward, Bungie will own and develop the franchise, and Activision will increase its focus on owned IP and other projects. Activision and Bungie are committed to a seamless transition for the Destiny franchise and will continue to work closely together during the transition on behalf of the community of Destiny players around the world.” Activision stock has dropped nearly 7% after trading hours following this announcement. Source: Activision Press Release Advertisements … [Read more...] about Bungie Announces Split From Activision, Retains Destiny IP
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Google is not just a search engine company, but it also offers some of the most powerful tools for online marketing an eespecially SEO. Google analytics is one of such free product which you can’t live without. It’s not just a simple stats program but you can use Google analytics for many more things like : Setting up segments, Split testing and many more. Meanwhile check out my special guide for Google Adwords below: Even though Google AdWords is pretty powerful, for an online marketer and search engine optimizer one other tool is even more important: Google Analytics. Today I will show you how this tool can contribute to optimizing your website through setting up an A/B split test. What is an A/B split test I have been busy remodelling my website for months now. Every time I like a design, I find something wrong with it after a while. If you have different designs, different headings or simply different colors that you like, but you are not sure which one will lead to a … [Read more...] about How to do an A/B split test with Google Analytics
The majority of web sites and bloggers have some form of banner advertising. It doesn’t matter what size the banners are, what you are promoting or even how they are worded or created. What does matter is that you split test your banner ads accordingly. More often than not, if we are graphic designers ourselves then we are going to outsource the banner creation process. The problem with this is that unless you go to the right designer, you may just end up with a pretty looking banner that actually doesn’t get any clicks or conversions. Split testing is extremely important and I will list just a few of the reasons why below. As you can see, there is a lot more that goes into a successful banner ad campaign than just throwing a banner on a site. How is banner advertising related to blogging? Easy… the majority of blogs out there sell banner advertising. Whether you are selling or buying, you should still have an idea what type of banners are converting with your … [Read more...] about Quick Methods for Split Testing Your Banner Ads
With Sea of Thieves’ latest patch in and out of the way this morning, what’s next for the game? Executive Producer Joe Neate is explaining just that in a new video out today, the first of apparently many planned videos. Neate notes that Rare is focused on weekly updates and that today’s update demonstrates that the studio is moving on to new gear and customizations (rather than just mopping up remaining launch messes). The devs are now split into three teams, one for each of the upcoming updates: Hungering Deep, Cursed Sails, and Forsaken Shores. Each team is focused on the core new content, plus ongoing feedback and smaller weekly tweaks. Hungering Deep will be out later this month as a medium-sized update; the future updates will be meatier since they’ll have had that much more time to actually cook. Once that Hungering Deep is out, that mini-team will be moved to another unnamed patch slated for after the other two mentioned above, and on and on as they go … [Read more...] about Sea of Thieves splits dev team into three live teams, each working on loads of future content
We’re already deep into the third week of the 2018 LCK Summer Split and tensions are heating up as to who will win this prestigious League of Legends gaming competition. So far, it’s already proven to be an epic gaming tournament. And whilst past teams like GE Tigers have made their name at this event, it looks like Griffin could be the LoL team that we should all be backing to win. It’s the first time that Griffin have appeared at the LCK Summer Split, and the new team were widely dismissed as being also-rans thanks to middling performances in the 2017 Kespa Cup. However, all of that looks to have changed as Griffin stunned the gaming world with a 6-0 undefeated run in the LCK tournament that suggests that they could be a new gaming powerhouse on the scene. There has so far been plenty of speculation as to how Griffin managed to achieve this incredible turnaround in form. But much of the impressive change has been put down to the awesome performances made by their … [Read more...] about Who will win the 2018 LCK Summer Split?