A couple of years ago, social media sites were a great source of entertainment and a means of connecting with friends. In recent years, however, social media has become a haven for marketing, sales, and networking (i.e. making connections with like-minded people). If your work is in any way related to digital marketing, your presence on social media sites is a necessity. In a previous post, I wrote about the social media sites on which an online marketer should have a presence. Today I will be sharing tips that will help you to improve your personal brand on these sites. One of the most common statements I hear from fellow bloggers or young entrepreneurs is: “I want my brand to be visible… not me”. In other words, they want to enhance their company’s visibility rather than their own personal visibility. Here is my take on that idea: You are your company. If you are growing, your company is growing. … [Read more...] about How to Build a Personal Brand (and Why You Need One)
Build your personal brand
Are you a financial advisor wondering how to get more leads online? Are you struggling to convert your prospects into clients? Read on to learn one marketing channel which will help you to establish yourself as an authority, and get more clients in the most renowned way. Personal finance or finance in any form used to be like rocket science for me until recently. The only thing I know about personal finance so far is that we need to earn, invest under some section such as 80C, 80D etc.. to save taxes, and file our income tax return. A few months ago, I got in touch with a chartered accountant/personal financial advisor/wealth management guy because I was taking out a loan to buy a flat. It was then when I realized how important personal financial planning is for everyone, including you and me. This article is not about the importance of personal finance, but is instead directed to all those personal financial advisors and wealth … [Read more...] about Why Your Personal Finance Business Needs a Blog Right Away!
Down under the deepest trenches of the ocean lies a sullen social network that waits to see the sunlight some day. Now, it ain’t that bad, but Facebook has somehow managed to easily get into the heads of the people, thanks to its simplicity and notoriety. That has had the other networks with a purpose, under its shade. One such network is a professional network that goes by the name LinkedIn. “Ah, yeah, I’ve heard about that one! LinkedIn. I have an account there, you should probably add me. Oh, but wait, I can’t remember my username. No, thanks!”. This is the present state of the professional network that is much more than JUST a resume you put on the internet. A network which when leveraged properly could land that dream job or get you your next client. Since the company went public in 2011, its stock hasn’t stopped growing nor its user base. Many of the analysts were left flabbergasted when LinkedIn was growing faster than expected and crossed … [Read more...] about How To Build Your LinkedIn Profile To Get Hired
Guest blogging is relatively new yet if you are in the SEO business then you know that it has been around for quite some time now. However it is one of those trends that is beginning to rise to new levels. More and more people are beginning to take part in it and it is becoming somewhat of an Internet phenomenon. There are many benefits to guest blogging. It is one of the absolute best ways to market your web site; both through search engine optimization and through plain old Internet marketing strategies. If you are going to be guest posting a lot for a certain amount of time, you want to make sure that you are giving the highest form of quality that you possibly can put out there every single time. You also want to stay away from scammy article marketing tactics (especially Post-Panda) as they will not only notbe good for your brand, but won’t last future Google algorithm updates. Besides – Panda basically slapped article marketing out of existence anyways. Email … [Read more...] about Building Your Reputation as a Guest Blogger
Books are an amazing source of inspiration. Offering some insights into practical real-world survival tips, non-fiction books have always been at the helm as the source of inspiration for entrepreneurs. Even the busiest of the successful entrepreneurs like Mark Zuckerberg and Bill Gates make sure that they cater some time daily for reading books. These non-fiction books make it easy to draw inspiration from some of the most experienced and insightful in the industry. While entrepreneurship is not just about doing one specific task perfectly, it is a combination of a multitude of skills, knowledge and domain understanding. Since the required domain knowledge is hard to gain without gaining some entrepreneurial experience in your niche, that void is filled by non-fiction books. Non-fiction books are often read by some of the top entrepreneurs like Warren Buffett, Richard Branson, and many more! While there are hundreds of non-fiction books, which of these would help you get the most out … [Read more...] about 21 Books to Read Before Starting Your Online Business