It does not matter whether your business is online or offline, if you're not generating quality leads, that business will definitely suffer. This is one area of marketing that most people often find challenging. Research carried out by the B2B Tech Marketing Community shows that: "The primary challenge B2B marketers often face is generating quality leads." You might have tried several lead generation tactics before, but none have worked for you. And believe me, it's hard. But the problem isn't that you can't do it. The problem lies in your strategy. If you're just focusing on generating any lead, sooner or later you will find out you've wasted your time and effort. It's just like struggling to fetch water from a river and then pouring the water into a pot with a lot of holes. I'm sure you know what the outcome will be. Don't do this. You need to be smart. Also, if you don't have an autoresponder set up yet, you need to get one before we start. Done? Ok, let's proceed… 7 Lead … [Read more...] about The 7 Most Effective Lead Generation Strategies For Serious Content Marketers
Challenges facing marketing
There are increasingly numerous challenges for bloggers to face in order to be successful. Google’s determination to clamp down on spam creates ever-changing problems for bloggers. The Panda and Penguin updates hit bloggers especially hard because they flag poor content that has been duplicated or looks spammy. Note: You Should Hire a SEO Consultant Specialist to solve all SEO Challenges you may be facing with you website or blog and take your business to next level. Bloggers now need a good understanding of SEO to be able to alter how they operate and create their content. Many bloggers find it hard to keep their pages showing up in Google and face a great array of challenges. Here are some of the unique SEO challenges that bloggers now face. Creating Great Content The main goal of a blog post is to create great content that the intended audience will find new and interesting. Blogs with great content are more likely to get published, linked back to, shared and can possibly go … [Read more...] about Unique SEO Challenges Facing Bloggers
When it comes to social media marketing, a challenge faced by all businesses is that social sites come and go. MySpace, once a social media Godzilla, is today nothing more than a site for social entertainment bought a couple of years ago for only $35 million by Justin Timberlake and Specific Media LLC. Google launched Google+ in June 2011 in yet another endeavor to take down the social media giant, Facebook. No such thing happened as Facebook remains the most popular social site with over one billion users. The latest social site to hit the web is Pinterest with an astounding growth rate that has had social media marketers all over the world excited. Long story short, when one social site recedes, another is born. For businesses, this is a major problem. After all, all social sites contrast with each other in one way or another and the tactics that work on one social site might not necessarily work on another. The challenge is for businesses to find ways to survive as the social media … [Read more...] about 3 Social Media Marketing Skills That Will Never Go Out Of Style
Focus on email marketing. I would tell myself to build a targeted email list, and not to miss out on any opportunity of getting readers onto that list. Whenever I meet budding bloggers, I often find them asking questions like: How do I get traffic to my blog? How do I make money from my blog? How do I grow my blog’s following? etc. At the end of the day, most bloggers want more traffic (and many want more money). If you also feel the same, it’s time to understand the power of email marketing. I’m writing this post after 2274 days of blogging, and I only started email marketing at a later stage of my blogging career. This is one of the biggest regrets that I have, as I now realize the importance of an email list. For years, I used Feedburner to let my readers subscribe to my blog updates, which I now know was a mistake. Having a professional email tool helps in many ways: You can control when to send an email newsletter. You can schedule follow-up emails and new … [Read more...] about Why Smart Bloggers Should Focus On Email Marketing
This post is contributed by Sumit Ghosh .Read our submission guidelines. A founder’s journey includes daydreams of their company becoming colossal. When setting up your startup you may be quite nervous, but once you set your feet on the new field, you’ll eventually start enjoying it. With hardline growth on the boundary, the time will come to make the move from the start-up phase to an established brand. But, you need to ensure that your marketing keeps up properly. All the big & successful companies make use of the Facebook as their marketing campaign to escalate their marketing efforts but, always 7 out of 10 are not able to generate their expected revenue. In fact, marketing without a clear marketing strategy is like sailing a boat without oar: you’re not going to end up where you want to. World’s biggest social media network – Facebook, with over 1.65 billion MAUs (monthly active Facebook users) which is a 15% rise year over year. It means if you … [Read more...] about How to Use Facebook Ads as Part of Inbound Marketing Strategy?