CCP Games Announces ‘Into the Abyss,’ The New Expansion for EVE Online Today at EVE Fanfest, CCP announced ‘Into the Abyss,’ the newest expansion for EVE Online, their deep and uniquely player-driven spaceship MMO game. Launching in May 2018, EVE Online: Into the Abyss will be delivered as a free update to all players, both for those with subscriptions and those playing for free. EVE Online: Into the Abyss injects ground-breaking, transformative gameplay into EVE Online and presents a new adventure for players, inviting them to explore dangerous uncharted territory with strange new inhabitants and potentially vast rewards. This content will be just as unfamiliar to veteran EVE players as it is to novice players entering the game today. ‘Into the Abyss’ adds exciting exploration and survival gameplay in the form of Abyssal Deadspace, a brand new hostile environment filled with hazardous environmental … [Read more...] about CCP Games Announces ‘Into the Abyss,’ The New Expansion for EVE Online
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The next Star Trek Online expansion is called "Victory is Life" and takes place in the Deep Space Nine timeline. Cryptic Studios has announced that twelve of the original television series cast members are being reunited to reprise their roles in the expansion. The full cast list includes: Alexander Siddig as Doctor Julian Bashir, former Chief Medical Officer of Deep Space Nine. Andrew Robinson as Councilor Elim Garak, formerly “just a simple tailor” and covert operative for Cardassia. Armin Shimerman as Quark, DS9’s resident Ferengi entrepreneur and bartender. Aron Eisenberg as Captain Nog, the first Ferengi to join Starfleet, who grew up on DS9. Bumper Robinson who appeared as the teenage Jem’Hadar in the landmark episode, “The Abandoned” and will play Elder First Dukan Rex. Jeffrey Combs as Weyoun (a cunning Vorta diplomat) and Brunt (a Liquidator of … [Read more...] about A Dozen Original Deep Space Nine Cast Members Reprising Roles in Victory is Life
The cat’s out of the bag. Brands now know that a huge chunk of their ad dollars are wasted on ads that never appear before a human. That’s part of the reason why the biggest media buyers are insisting on MRC (Media Ratings Council) accredited ad verification. For those not yet familiar with this bit of ad tech, IAB has a definition (edited slightly for clarity): Ad verification is a service that offers technology to ensure (buyers) that ads appear on intended sites and reach the targeted audience. Ad verification is supposed to be integrated with every ad networks, exchanges, SSPs, basically anyone who sells advertising space online, to provide a safeguard for brands, advertisers, and agencies that buy it. IAB guidelines specify five key areas covered by ad verification vendors: Site Context Geo-Targeting Ad Placement Competitive Separation Fraud Detection: Click fraud and impression fraud Some vendors will also bundle ad viewability and audience measurement services with … [Read more...] about What Publishers Need to Know About Ad Verification Companies
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Google’s DoubleClick for Publishers is the go-to ad serving platform that major publishers gravitate to. With 30% of the market share, Doubleclick for publishers or DFP as it is known in common parlance is considered the best ad serving technology out there, be it for web, mobile, or video. Launched in 1996 as an independent, and then revolutionary, ad serving agency for the web, DoubleClick Inc. was later purchased by Google and redressed as DFP. One of the major reasons why DFP remains the most used ad-serving technology is their ability to unleash innovative and vertical focused solutions, guides and knowledge throughout the year. Take look at the innovation of DFP in 2014 and you’ll see why publishers, big and small, love DFP. So we decided that since we have already spoken quite a bit about DoubleClick for Publishers and its pros and cons, how about we take real world examples and success stories of major publishers who scaled their publications with … [Read more...] about 6 DoubleClick for Publishers Case Studies to Learn From