The internet is filled to the brim with writing advice, as dispensed by everyone from 17th-century poets to modern-day linguists. And real life is no different either — I bet even your co-worker in IT has his own little nugget of wisdom to share on the subject. Don’t dangle your modifiers. Always write in active voice. Don’t split infinitives. How much of this advice is really effective, though? Is it possible to write with a grammar rulebook open in front of you? More importantly, would doing so necessarily make for better writing? When it comes to correct English, there’s no one in charge; the lunatics are running the asylum. There is no tribunal. There’s no rules committee. That would just never work with language. There are hundreds of millions of English speakers and they are constantly adding new terms to the language. They’re constantly changing shades of meaning. — Steven Pinker Remember, technically correct does not … [Read more...] about 5 Ways to Become a Better Writer, According to Science
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Sending e-mail with quality content is still one of the most powerful ways to market any product online. Forget about Twitter and Facebook for a second. I believe that email marketing is still number one. This is how I’m doing it. Email still works Let me tell you this; it doesn’t matter if you’re going to send just one email, or do an entire email campaign, if it’s business related and you are looking to increase your sales, you should always go through the three phases of email marketing – and email marketing works, well, only if you do it right. Most people read email, maybe not if you’re a kid, then you might be all about social media. But usually, the people you’re targeting with your business are not kids. The 3 phases of email marketing It’s all about creating valuable content, it always is, and it always will be. But it’s also about setting a goal, figure out what you want to accomplish with the email. And you should always … [Read more...] about The 3 Phases of Email marketing
Times are gone when a web publisher could just sign up with AdSense and be done with the business of monetizing their website. New breakthroughs in ad tech means that when it comes to making money from your publication, the options now are almost endless, but more choice often comes with more problems. What are the biggest threats ad tech industry and publishers face this coming year and how can they best try to tackle them? Let’s start with… The Complexity of Ad Technology Managing online ad operations was never the easy thing to begin with, but with each year, new ad tech implementation just seems to be getting more and more demanding. For instance, just when publishers are coming to terms with header bidding and its adoption is rising, its successor, server-to-server header bidding is already in the offing. And header bidding is just one ad tech trend. This is hardly news though. In a blog post on Gartner, Martin Kihn explains Why Ad Tech is More Complicated Than Wall … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
As a webmaster you must have noticed that Google has added “+1” Metrics into Google Webmaster Tools. But, Do you know the exact reason behind doing so? If your answer is No, then you may carry on reading this article further. In this post, I will figure out areas which you need to know about “Google +1 Button” , “Google +1 Metrics” and effect on this button on your search engine results. You may think that “Google +1 Button” is only a sharing button for your content for your blog post, like any other button like Facebook, Twitter and all. But, the truth is it is not its only utility. Google has always tried to provide best search results to their users and for that Google is using so many different parameters for handling personalized search results for every user. This one step by Google is also in relation to provide best search results to the users. When user comes to your site with “specific keywords” and read your … [Read more...] about Why It’s important for Webmasters?