People don’t like to watch ads. Nowadays, people take information without the care of banners. So we can say that content marketing strategies are constantly evolving & changing . To stand out from the crowd, you need to have some decent content marketing strategies with you. Suppose you have written a well researched long article and nobody is interested to read it. How will you feel? I would definitely feel sad& I bet you too. There are many companies producing a good amount of content daily. To promote that content, they need to market that content. Until and unless you don’t get revenue for your content, your content is useless. So there are many big companies which are investing more and more money for content marketing. With the help of content marketing, these companies achieve their predefined goals. I know you must be aware of benefits of Content Marketing & let’s have a quick refresher. This will make it easier for you to grasp the new content … [Read more...] about 8 Actionable Content Marketing Tips For 2016
Home » Blogging » 6 Points for Success Content Marketing to Drive Targeted Traffic Nowadays writing content and making online videos with ample research is not enough for it to be deemed a success. A well-written article, blog or a well-made music video can bite dust, if it is not marketed well. This is where content marketing comes into picture. Content marketing plays a very important role in creation and marketing of content to not only reach out to a wider audience but also attract and engage their interest to convert these potential readers into your actual customers. Content marketing that persuades readers to make decisions in favour of them while enhancing brand loyalty is generally done with an intention to gain higher visibility, drive targeted traffic and enhance sales and profitability. For all these viable reasons, content marketing covers all formats to create strong and interesting content and market their content (using print, visual medium, social … [Read more...] about 6 Points for Success Content Marketing to Drive Targeted Traffic
I hate TV because it’s an idiot box! Do you? Today, consumers have developed a resistance towards mediocre marketing strategies. People have opted to download TV series or movies in order to avoid unnecessary advertisement. Initially, billboards were a great source of advertisement, but today we all are too busy with their smartphones. In fact, even online advertisement needs to buck up as banners and pop-ups are losing their charms. This has played a huge role in kick-starting content marketing. In order to become a master in marketing, you need to understand how crucial and impactful and effective content marketing can be. Understanding Content Marketing: The main aim of content marketing is to create intelligent, resourceful, and most importantly consistent content. This content needs to hold relevance to the audience. For which, one needs to be aware of segmenting the content marketing. This is a long process and goes beyond the conventions of traditional media. In content … [Read more...] about 7 Smart Ways to Incorporate Content Marketing into Social Media
If you are running an ecommerce business, you are probably already promoting your products by using social media in some fashion. You put out a tweet or Facebook post whenever you want to promote a new product, hype up a hot seller. That a great start! But to really maximize your store’s potential, you should not rely solely on social media. Social media is just one part of an overall marketing push that includes various other elements depending on what you’re selling. But one aspect of the marketing mix that is proven to increase sales, and is often neglected by stores just starting out, is content generation. Providing original content in the form of blogs, newsletters, guest posting campaign, video Blogging or infographics can have a measurable impact on your overall marketing push. So here is a little overview on the advantages of generating awesome original content, and a few tips on how to make it a killer. Why to use Content marketing for your E-commerce business: … [Read more...] about How Content Marketing Can Help E-commerce Business?
A content marketing strategy involves many phases through which the right content is drafted and shared cleverly enough to its most relevant audience so as to increase sales. Whether you are an owner of a service website or an eCommerce store,content has a lot to do with your business growth. One has to create content in many forms (including rich texts and graphics). Content is like a bridge that can connect your audience to what you sell. Content that is written uniquely, effectively, and professionally can definitely work. At the same time, the content must also consider a reader’s intent. 2. Recognize intent Before the content is made, you must identify who you are writing for and why. Knowing what online users are searching for and why they are searching for it will help you understand the type of content to make. How do you recognize it? Research terms your users are searching for Study online search patterns of your audience. Use an analytics tool to track a … [Read more...] about How To Make A Content Marketing Strategy That Works!