Are you a newbie blogger wondering how to create great content that performs well in Google Search Engine Result Pages (SERPs)? If so, Google Webmaster Help have recently uploaded a video which explains clearly how to create great and unique content that performs well in search results. In a nutshell, “The key to building a quality website that performs well in search is to focus your website and content on users, not search engines.” “First and foremost, you want to create original content. Think about what your site is really about, and how does it differ from other sites? What can you bring to the table that nobody else can or already has? Spend some time thinking about these thing, and make sure your content reflects it. Also, freshness matters. Many site owners find regularly updating a blog is a great way to keep users constantly engaged. And finally, take some time to periodically evaluate your site and archive any content that is no longer … [Read more...] about How To Create Great & Unique Content That Performs Well In Search Engine Result Pages
We have seen SEO techniques vary month after month, and have witnessed the rise and fall of different tactics in this market. Google has always been a step ahead of the SEO executives, and has continued to challenge the techniques experts follow to rank their sites illegally. Back in the good old days, when the concept of SEO was just born, keyword stuffing, i.e. embedding the keyword multiple times in your post, used to be a good practice to get a better rank. But the change in algorithms, the practice is now considered outdated. Google bots crawl every site on a periodic basis, analyzing both the static as well as dynamic pages, checking the quality of the content posted on the website, and its relevancy with a particular keyword. People refer to content as “King”, but this word is simply not enough to understand the importance of quality content. In my opinion, it would be much better to refer content as the “God”. Good content is the soul of a website … [Read more...] about How to Create Good Content that Ranks Good in Search Engines
When Google Panda hit the blogosphere, it was a terrible moment for many webmasters. Many content writers, SEOs, and link builders lost their jobs. Now, with the way the SEO world is changing, for a newbie and young blogger, this recession proof profession, might never be the same. I’m not going to scare you here, as Google is not evil. One who has followed all of the quality guidelines from Google while maintaining white-hat SEO practices will not only survive, but will be better off regarding traffic and search visibility. This article is targeted for people who are affected by Google Panda updates and have still not recovered from this penalty. One of the main aims of Panda was to kick out content farming and improve the visibility of quality blogs. This update affected the search engine results by 12%. What is Google Panda Content? There is no technical term like “Google Panda Content”, but since the Panda update, quality content is the most talked about topic. … [Read more...] about How To Write Google Panda Content That Everyone Will Love
If you are running an ecommerce business, you are probably already promoting your products by using social media in some fashion. You put out a tweet or Facebook post whenever you want to promote a new product, hype up a hot seller. That a great start! But to really maximize your store’s potential, you should not rely solely on social media. Social media is just one part of an overall marketing push that includes various other elements depending on what you’re selling. But one aspect of the marketing mix that is proven to increase sales, and is often neglected by stores just starting out, is content generation. Providing original content in the form of blogs, newsletters, guest posting campaign, video Blogging or infographics can have a measurable impact on your overall marketing push. So here is a little overview on the advantages of generating awesome original content, and a few tips on how to make it a killer. Why to use Content marketing for your E-commerce business: … [Read more...] about How Content Marketing Can Help E-commerce Business?
A content marketing strategy involves many phases through which the right content is drafted and shared cleverly enough to its most relevant audience so as to increase sales. Whether you are an owner of a service website or an eCommerce store,content has a lot to do with your business growth. One has to create content in many forms (including rich texts and graphics). Content is like a bridge that can connect your audience to what you sell. Content that is written uniquely, effectively, and professionally can definitely work. At the same time, the content must also consider a reader’s intent. 2. Recognize intent Before the content is made, you must identify who you are writing for and why. Knowing what online users are searching for and why they are searching for it will help you understand the type of content to make. How do you recognize it? Research terms your users are searching for Study online search patterns of your audience. Use an analytics tool to track a … [Read more...] about How To Make A Content Marketing Strategy That Works!