What do you think is more important to influence your site’s conversion? Well, there are several factors that are revolving round your head. However, if you ask me, personally I believe that one of the biggest impacts is branding. Did this factor come to your mind? Well, I am sure it did, but somehow you did not realize its importance. The perceived value and the trust built through the funnel processes involve content and strong brand indicator that a site builds to promote itself. Honestly speaking, the majority of the clients I have acquired for my site are majorly attracted from what they see from the content and hear about my brands. Attitude, Awareness and Usage are the three important metrics related to the Hierarchy of Effects. Your customer progresses from the stage of lack of awareness, to the initial purchase of a product and finally to brand loyalty. The trick is that if you build a strong online brand, it is easier to acquire more traffic that can be easily … [Read more...] about Do Brands Effectively Help to Increase Sales Conversions?
A few days back, Harsh talked about optimizing Thank You pages for increased ROI & I’m extending the series by sharing optimization tips to increase conversions from your 404 pages. But before all of this, refer to this well-written guide to understanding what a 404 error page is & how to optimize it for search engines. Are you finding conversions decrease after users stumble across a 404 error page? The 404 page can actually count for a lot if you are careful in planning its optimization. Can you guess the average lifespan of a webpage? It’s about 100 days. Links can be problematic for things like deleted or moved content, or if there are any changes in the permalink structure. Being realistic, you may lose one-quarter of your total links every seven years. When a user opens any of your bad links, he/she will see a 404 error page. (They can get the same results by a mistyping a URL or by clicking on a truncated link.) I personally hate the standard 404 error … [Read more...] about 7 Tips To Increase Conversions By Modifying 404 Error Page
As a Blogger, most of the time I get paid in Dollars and via PayPal. So, it’s important for me to keep a track of current exchange rates. There are many sites like XE, Yahoo Currency converter, in short Currency exchange rate conversion sites which helps us to find day to day foreign currency exchange rates. In the world of Internet, money can come from any part of the world and thus currency conversion tools are very handy when you are getting paid in foreign currency. Here I’m sharing 10 useful online Currency conversion tools, which will help you to view conversion rate chart of foreign currency into yours and vice versa. Useful List of Current Exchange Rate conversion sites: 1. XE XE is the one of the world’s most popular Internet foreign exchange tools and services provider. It features outstanding cross-rates charts that updates on its own. XE Trade processes billions of dollars for many of its clients. This site loads quickly and also updates almost every … [Read more...] about 10 Online Free Currency Exchange Rate Conversion Tools
This is part of your affiliate marketing guides series, and if you have missed my earlier articles; you should first go through them to understand the basics. Here are the links for your reference: Today I will be sharing a detailed tutorial about Commission Junction which is one very popular market place for Affiliate marketers. I have been a part of commission junction as a publisher for almost 3 years, and indeed they are one well reputed company where you can find high quality affiliate products to promote. What is CJ Affiliate by Conversant and How you Can Start Using it? CJ Affiliate by Conversant; previously known as Commission Junction is an affiliate marketplace, where you can find thousands of products to promote and make money. This global affiliate marketplace is a great solution for independent blog owners (Publishers) like me and you to connect with affiliate programs offered by thousands of online brands. The best part is, you don’t need an exclusive training to … [Read more...] about A Beginner Guide To CJ Affiliate by Conversant MarketPlace
If you are new to SEO or internet marketing, you might not be familiar with the importance of optimizing your website’s individual pages including those that showcase your products. Optimized product pages will not only bring traffic or visitors to that specific product but also increase the likelihood of additional sales or better “add to cart” conversion rates. Specially when it comes to E-commerce sites, Shopping cart buttons are one of the Key point for getting more conversions. Many things impact your effectiveness of Shopping cart buttons, which includes Call-to-action buttons, prominent placement, Page load time, Layout and many more. Here in this article, I will be discussing some of the points which will help you increase the conversions or you can keep this points in your mind, when designing your next product page. When it comes to Squeeze pages, it works differently and we have discussed this earlier here at : Why my Squeeze page converts better than … [Read more...] about How to Increase Ecommerce Landing Page Conversions