What was common between the 2014 Oscars’ celebrity selfie and the White House’s #getcovered campaign that allowed users to tweet their stories about security and peace of mind? Well, those were some of the best coupes by the digital marketers this year with the aide of social media marketing. These creative geniuses are powered by a host of social media management tools that assist them to achieve what almost seems implausible. The celeb selfie tweet was by the way a major marketing campaign by Samsung, if you must know and now the Ellen DeGeneres’ tweet became the most re-tweeted image of all time! Social media management is all about community based interactions and managing these complex interactions is made easy by the right set of tools. Have all the perfect tools in your arsenal and you are ready for the tough battles of social media management. With the influx of social media outlets and the number of social media management tools also on the rise, it would be … [Read more...] about 11 Social Media Management Tools For A Social Media Manager
Create a social media website
When we talk about SEO in 2014, one of the biggest factor for high-ranking is Social media signal. It’s certainly clear, that Google+ have the highest impact in search engine ranking and it’s a part of Google analytics and Google Webmaster tool. Though, this article is not just targeted for Google+ but to all the social bookmarking and networking site. Idea here is to encourage & motivate readers to share articles. It’s not a rocket science to understand what kind of article readers like and what are the factors that influence them to share articles. Social Networking forms a huge part of any successful Blog or website. The scale of Social Networking, sharing, re-tweeting, +1, stumbling etc can determine the size and popularity of a blog and the quality of its content. So what makes people send out recommendations towards your blog by doing the above said actions? Why would people want to share your content with their friends and family? What do they gain by … [Read more...] about How to Motivate Readers to Share Articles on Social media Sites?
Social media has shaped internet in new way. We have already talked about how Social media has changed the society and how Social recommendations helps in shopping, and it’s important for any business or an individual Blogger to get their best foot on Social media front and become a Social media rockstar. If you are not sure what Social media could do for you, read below two articles: Social media is the future of the web and one of the best ways to get the best from the social media world is by being informed. There are many great social media tips that can help you improve your social media results and this post will be talking about 101 social media tips you must know. Some of these tips are from personal experience and the others are from effective research. 101 Smart tips to make you Social Media Rockstar 1. Have an account on the major social networking and bookmarking sites – this helps for great brand recognition. Make sure you use the same handle everywhere. You … [Read more...] about 101 Tips to Become Social Media Rockstar
With the increased use of electronic gadgets and the IoT (Internet of Things), the gap between businesses and customers have reduced to a great extent. Finally, businesses realized the importance of digital marketing and started hiring in-house digital marketers. Marketing mostly deals with the advertisement and promotion of products. Marketers should make a continuous search for the platforms where they can interact with more people. In this context, social media evolves as the next big advertising platform after television and print media. And in reality, it goes beyond them. Social Media Marketing and Strategies Nicholas Lamphere of Harvard University defines social media as: “A media for interaction using highly accessible and scalable publishing techniques.” Social media acts as the nexus that connects around 2 billion netizens worldwide. It would seem that social media is a treasure trove of potential customers. Leveraging the social media networks for business … [Read more...] about CMOs on The Integration of Social Media with Traditional Marketing
In recent months we have seen how social signals are becoming an important part of search engine optimization. There is no doubt that a well planned social media strategy makes or takes down a brand. For example, Lady Gaga (personal branding) quickly became a smash hit, and social media played a major role in her rise to stardom. Regardless of whether your business is small or large, online or offline – social media provides a great opportunity and advantage for every business. I have frequently written about social media in the past, but I’ve never really targeted my posts for small business owners who are looking to increase sales using the power of social media. So today I’ll be sharing some of the great benefits of using social media for your business, which will help you to decide whether or not social media channels might help to promote your business as it has so many others. In the coming days, I will also be sharing more articles on how to create a presence … [Read more...] about Why You Should Use Social Media For Your Business