Who had August in the poll? Anybody have August 14th specifically? Because that, my friends, is precisely when World of Warcraft’s Battle for Azeroth expansion is launching. So sayeth Blizzard’s official Twitterbot this morning. Trailer too! Now that’s one way to kick off PAX East. Additionally, details about the various buyable editions are reiterated today as prepurchasing is live. And yes, you get your character boost right off. Click to open wall of text about collector and digital editionsWorld of Warcraft: Battle for Azeroth will be available in both a standard edition (physical and digital versions available; SRP $49.99) and Digital Deluxe Edition (SRP $69.99). The latter contains an arsenal of in-game bonuses for a variety of Blizzard games, including the Seabraid Stallion (Alliance) mount, Gilded Ravasaur (Horde) mount, and Tottle the Baby Tortollan pet for World of Warcraft; an “Azeroth Is Burning” card back for Hearthstone®; a Primal … [Read more...] about World of Warcraft’s Battle for Azeroth expansion launches August 14
Digital advertising association of thailand
In December of 2017, the World Health Organization (WHO) proposed a new controversial addition to its official mental health classification guide. For its upcoming revision in May 2018, the WHO will be looking to add the term "gaming disorder" to its International Classification of Diseases (ICD). The inclusion of a "gaming disorder" label as a mental health issue is currently under serious consideration, and if passed gaming addiction will officially be classified as a diagnosable mental disorder. Under the current ICD-11 Beta Draft, the proposed "gaming disorder" definition can be found under section 6C51, and is notably grouped with other addictive disorders such as substance abuse and gambling. Gaming disorder is characterized by a pattern of persistent or recurrent gaming behaviour (‘digital gaming’ or ‘video-gaming’), which may be online (i.e., over the internet) or offline, manifested by: 1) impaired control over gaming (e.g., onset, frequency, intensity, … [Read more...] about Korea Challenges WHO’s Addition of “Gaming Disorder” as a Mental Condition
In all our many roundups at the turn of the year, we’ve never done one on the legal dramas that have affected the MMO genre. That changes today! Of note, there’s… the lockbox scuffle as various countries turn their watchful gaze on the industry and self-regulation collapses in a puddle of shrugs; the Crytek lawsuit against Star Citizen studio Cloud Imperium; the potential for dead online games to skirt DMCA laws; multiple Pokemon Go-inspired lawsuits and criminal trials; the end of the Warner Bros. and Tolkien estate lawsuit; the continuation of the Oculus/ZeniMax Media lawsuit; the cease-and-desist filed against Asheron’s Call emulators; and a whole ton of Blizzard lawsuits, including the capsizing of the Bossland cheaters following multiple Blizz victories. My favorite, however, is Andrew’s research into whether lockboxes legally constitute gambling – from last January. Enjoy! Call of Duty swatting incident leads to man’s death in Kansas … [Read more...] about A look back at the MMO industry’s law dramas of 2017
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Digital advertising as associated with online marketing (mainly internet and related channels) is associated with an approach to gel the different online advertising avenues like CPC, CPA, CPM, banner advertising, video advertising etc. to align the marketing goals, vision and business objectives of a client who is interested in such campaign. Although the creation of a digital advertising solution is intertwined with media buying, but let’s go step by step and learn first what goes into creating a digital advertising campaign: The following steps are generally involved in a digital advertising campaign: Analyzing the marketing objectives of the clients, describing and enumerating them in required detailed form and retaining it as a hard copy. Setting up a process for development and planning for the pitch. This will include the creation of a team for the project, which may include talents ranging from copywriters, project managers and IT department to deliver the optimal … [Read more...] about Understanding Digital Advertising & Media Buying