Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
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Google is looking at losses worth $750 million (and climbing) ever since 250 brand-advertisers pulled their ad spend following a Times Inc. report, which revealed Google’s seemingly uncaring stance on brand safety. The dust is only now beginning to settle (after Google’s vehement promises of tougher policies, third party measurement, and a string of DFP updates). Not much has changed for publishers, and despite Google’s recent show of fair-play, advertisers’ trust in GDN’s ability to provide safe content to advertise against might be a little harder to gain back. The YouTube exodus itself could be real or just a show of concern; advertisers shouldn’t be crying foul after rooting for cheap inventory at scale (as programmatic promised) for years. It comes with a cost, and all the direct-response advertisers knew that going in. The possibility that their ads would end up against extremist content was part of the bargain. Uncertainty is the by-product of … [Read more...] about Google’s Brand Safety Loss is a Win for News Media Looking to Strike Direct Deals
Google may be a synonym for search, but it’s not restricted to that feature alone. If you are not a tech-savvy person then chances are that you are unaware about majority of Google’s products and services. Anyway, how many Google products and services do you use? The common answers will be Gmail, Google+, Drive, Docs, or an Image Search. But Google is well beyond that. Over 1 billion Google Search users. Over 1 billion YouTube users. Over 1 billion Gmail users. Over 1 billion Chrome users. Over 1 bilion Maps users. Over 1 billion Android users. Over 1 billion Google Play Store users. That’s the stats of Google. What are the Top 10 Google Products & Services? If you check Alexa traffic stats of Google.com then you can see that the 10 most popular Google products are Google Search, Mail, Docs, Plus, Drive, Translate, Maps, AdWords, Play Store, and Google News. However, Google is so much beyond that. Google Products & Services That I Use Here is a list of all … [Read more...] about Over 201 Google Products & Services You Probably Don’t Know
Home » Blogging » Check Website Traffic: 9 FREE Ways to Estimate Traffic Of Any Website Are you looking for the little known ways to spy on the traffic of other websites? Do you want to know how much traffic a top blog in your niche gets? If yes, you’re in the right place. Checking website traffic of your competitors is an effective way to find out what’s working and what’s not working on any niche. but prior to that let’s see what web traffic is and what does it mean? According to Wikipedia, Web traffic or website traffic is the amount of data sent and received by visitors to a web site. This necessarily does not include the traffic generated by bots. Since the mid-1990s, web traffic has been the largest portion of Internet traffic. This is determined by the number of visitors and the number of pages they visit. If you want to see your own website traffic, you can use various tools like Google analytics or clicky but if you want to check other … [Read more...] about 9 FREE Tools to Estimate Traffic Of Any Website
2016 was one eventful year for ad tech industry. Client side Header Bidding went mainstream. Publishers got heavy-handed with anti-ad block measures with varying successes and failures. Fake news registered on the radar of mainstream media and ad tech took the flack for it. Ad viewability adoption increased, creating panic among publishers. Then, the year wrapped up with a bang as WhiteOps uncovered a ubiquitous, million-dollar ad fraud ring called Methbot. That was the abridged version; barely enough information to start a workplace debate. This post gives a more holistic view of the developments in ad tech in 2016, focussed on subjects and perspectives that you, the enterprising publisher, ought to care about, or find interesting. 1. Header Bidding adoption continues to rise despite publisher skepticism about higher latency Header bidding is all the rage these days. A complete chronology of industry developments can even be found in a post on AdExchanger. Here’s a brief … [Read more...] about State of Ad Tech: 2016, Year In Review