Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Digital advertising as associated with online marketing (mainly internet and related channels) is associated with an approach to gel the different online advertising avenues like CPC, CPA, CPM, banner advertising, video advertising etc. to align the marketing goals, vision and business objectives of a client who is interested in such campaign. Although the creation of a digital advertising solution is intertwined with media buying, but let’s go step by step and learn first what goes into creating a digital advertising campaign: The following steps are generally involved in a digital advertising campaign: Analyzing the marketing objectives of the clients, describing and enumerating them in required detailed form and retaining it as a hard copy. Setting up a process for development and planning for the pitch. This will include the creation of a team for the project, which may include talents ranging from copywriters, project managers and IT department to deliver the optimal … [Read more...] about Understanding Digital Advertising & Media Buying
If you are running a WordPress blog and looking for ways to make money online from your blog selling banner ads, text links, sponsored reviews, digital products or affiliate products, OIO Publisher Plugin is specially designed for you. As, I have noticed, most of blogs in blogging, money making and other niches earn money selling banner ads, text ads, paid reviews, digital downloadable products and affiliate products. It becomes a tedious and time-consuming process to manage various advertising spots and communications with the existing and potential advertisers directly on your blog. You could have easily used that valuable time in doing more productive works for your blog like writing more posts after buying OIOPublisher WordPress plugin. More posts to your blog means more traffic and more traffic means more money to be made for you though your blog. Introduction About OIO Publisher OIO Publisher is a Plugin to manage various advertising options available on a WordPress blog. You … [Read more...] about OIO Publisher Plugin Review: WordPress Advertising Space Manager
Home » Make Money Online » Advertising Web Page: Learn How to Make Money Online with Advertising Page on Your Blog We can make money online in different ways on our blogs. Today’s post will remain focused around how to make money online selling direct advertisements on our blogs by creating an advertising web page on our blog. I think direct advertising is the best way to make money online with a blog if it works. But we need to work for getting success in selling some advertisements on our blog though an advertising page on our blog. Key to success with direct advertisement is high amount of targeted traffic on your blog. And if you have decent targeted numbers against your blog traffic, you can easily get lots of advertisers on your blog. Advertisers look at various factors before deciding to advertise on your blog like your blog monthly traffic, Subscribers for your blog, your blog Alexa Rank, Page Rank, Fans for Your Facebook, Twitter Followers, Technorati … [Read more...] about How to Make Money Online with Advertising Page on a Blog?
Are you tired of using run of the mill marketing tools that don’t give satisfactory results? When it comes to marketing, you can’t excel without staying at the top of your game. Every digital marketer knows the importance of various tools that can help them easily perform their everyday tasks. From scheduling of daily posts to competition analysis, these tools will increase a marketer’s productivity by a significant amount. To make things easier for you, we have come up with a list of some must-have and ultra-modern tools that every digital marketer should use. 1. Hootsuite Thousands of social media gurus and marketers are already using it. Hootsuite will help you handle multiple social media pages and post scheduled updates through its sleek dashboard. Known as one of the best social media management systems, it can help you track the activities of your social media pages and manage several campaigns under one roof. One can also respond instantly from … [Read more...] about 12 Ultra Modern Tools That Every Digital Marketer Should Know