The recently released Quarterly Mobile Index (Q2) 2017 report from Pubmatic had some mixed news for publishers in Asia-Pacific region: Leading YoY growth in monetized mobile web, header bidding impression volume grew the most in APAC. Lowest mobile web (display) eCPMs of all regions despite 48% uplift YoY. Massive drop in the share of monetized mobile app impressions (down to 6% from 12% the year before). Only 3% of all (global) mobile video impressions came from APAC. Now, all of that may be true. But it’s one platform, and there’s a whole lot more to the state of ad tech in a region as diverse as APAC that’s worth a look. Zenith’s Advertising Expenditure Forecasts states that between 2016 and 2019, advertising expenditure in Asia Pacific will grow by USD 30B. Put that in context: APAC will be contributing nearly 50% more ad dollars than… North America, which will grow by USD 20B. Western Europe, which will grow by USD 11B, Central & Eastern … [Read more...] about The State of Ad Tech Industry: Asia-Pacific
Have you ever wanted to start your own online store? How about launch your own e-commerce portal on WordPress to sell eBooks or other digital downloads on your WordPress powered blog/site? Back in the day, it seemed impossible to set up a digital downloads store of your own, but thanks to various online WordPress plugins, now anyone can start a digital downloads store on WordPress and start making money. Read: 13 Useful Pieces of Software Help You to Create Your First E-book Don’t let the term “digital downloads store” misguide you, as it is merely a popular term in the business industry. For a blogger like you and me, what it means is: You can sell eBooks, plugins, or themes on your blog. (You need to have a product of your own or collaborate with others to sell their products.) Musicians can sell their music. Graphic designers can sell graphics or .psd files. Any digital product (image, sound, video, template, or any other digital file) can be … [Read more...] about Easy Digital Downloads Review: Best Way To Create Digital Download Store in WordPress
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Do you want to make online payments quickly and safely with a minimal fee? Then, give a try to ePayments. It’s the game changing digital payment platform that allows you to make online payments effortlessly. It doesn’t matter whether you’re a blogger or an eCommerce site owner, ePayments helps you quickly manage your online funds with a minimal transaction fees. If you are wondering what it is all about and how can you make use of this digital wallet to your advantage, let’s get into the details without much ado. Let’s start with the basic question. What is ePayments? ePayments.com is an online payment platform (aka digital wallet, eWallet) which is created for fast, cost-effective and secure payments. It’s especially useful for Bloggers Freelancers SEOs Digital marketers Small businesses eCommerce etc Their digital wallet allows you to transfer and receive funds online from anywhere in the world. They are easier to operate and secured to managed … [Read more...] about ePayments Review: Is It the Best Digital Wallet for Bloggers?
Home » Blogging » Top 25 Digital Marketing Blogs You Must Follow to Stay Competitive If you want to build a successful blog from scratch, there’s a quick way – learn from the blogs that are already popular in your niche. By learning and analyzing the top blogs, you will not only get a lot of blog post ideas, but you will also learn how to properly monetize your blogging efforts to make more money. If you are looking for honing your marketing skills, learn from the digital marketing experts. Reading blogs give you high quality information build successful websites and for that reason I’ve compiled a list of top 25 digital marketing blogs you must read always. Why should you read marketing blogs? Marketing is all about learning new strategies and applying them to your businesses to grow. If you want to succeed online, there’s only one better way: read as much as you can. And what’s the best way to learn new strategies rather than reading … [Read more...] about Top 25 Digital Marketing Blogs You Must Follow to Stay Competitive
Processing payments are one of the most crucial aspects of an economy that keeps the money bills moving. The efficiency with which these payments are processed often governs how successfully an economy is operating. One of the major issues with the decades-old Automated Clearing House (ACH) system is in place in many countries in the world, including The United States and it is hurting everyone involved! Since this broken system is forcing delayed payments and hefty bank-to-bank transfer fees, the value of the dollar is rapidly diminishing for both customers and the merchants. Third-party services levy heavy charges and even the credit card companies impose huge charges for bank-to-bank transfers. Dwolla is one of the payments processing companies, started in 2008 and currently only serves The United States E-commerce. The way Dwolla works is something interesting and possibly signals towards a revolution that would dethrone this traditional payment system that is troubling … [Read more...] about Dwolla: Is It Really The Future of Digital Payment?
Times are gone when a web publisher could just sign up with AdSense and be done with the business of monetizing their website. New breakthroughs in ad tech means that when it comes to making money from your publication, the options now are almost endless, but more choice often comes with more problems. What are the biggest threats ad tech industry and publishers face this coming year and how can they best try to tackle them? Let’s start with… The Complexity of Ad Technology Managing online ad operations was never the easy thing to begin with, but with each year, new ad tech implementation just seems to be getting more and more demanding. For instance, just when publishers are coming to terms with header bidding and its adoption is rising, its successor, server-to-server header bidding is already in the offing. And header bidding is just one ad tech trend. This is hardly news though. In a blog post on Gartner, Martin Kihn explains Why Ad Tech is More Complicated Than Wall … [Read more...] about The Biggest Challenges Ad Tech Industry Faces in 2017
In today’s technological world, businesses need to change the way they go about their marketing. Traditional marketing methods are simply not as effective as they once were, as more and more consumers turn to the Internet to find businesses selling the products and services they are seeking. In order to reach these consumers, businesses need to create a digital marketing strategy that will effectively reach their target audience in order to produce the highest ROI possible. Why You Need a Digital Marketing Strategy Creating a digital marketing strategy for your business is an absolute necessity these days. As mobile devices and smart phones become more popular, consumers are using these items to research businesses online before making a purchase. If your company does not have an online presence, you are at a severe disadvantage when it comes to acquiring new customers. Digital marketing is also very cost effective and routinely produces some of the highest ROI figures in … [Read more...] about How to Create A Digital Marketing Strategy and Why You Need One
Are you tired of using run of the mill marketing tools that don’t give satisfactory results? When it comes to marketing, you can’t excel without staying at the top of your game. Every digital marketer knows the importance of various tools that can help them easily perform their everyday tasks. From scheduling of daily posts to competition analysis, these tools will increase a marketer’s productivity by a significant amount. To make things easier for you, we have come up with a list of some must-have and ultra-modern tools that every digital marketer should use. 1. Hootsuite Thousands of social media gurus and marketers are already using it. Hootsuite will help you handle multiple social media pages and post scheduled updates through its sleek dashboard. Known as one of the best social media management systems, it can help you track the activities of your social media pages and manage several campaigns under one roof. One can also respond instantly from … [Read more...] about 12 Ultra Modern Tools That Every Digital Marketer Should Know
2016 was one eventful year for ad tech industry. Client side Header Bidding went mainstream. Publishers got heavy-handed with anti-ad block measures with varying successes and failures. Fake news registered on the radar of mainstream media and ad tech took the flack for it. Ad viewability adoption increased, creating panic among publishers. Then, the year wrapped up with a bang as WhiteOps uncovered a ubiquitous, million-dollar ad fraud ring called Methbot. That was the abridged version; barely enough information to start a workplace debate. This post gives a more holistic view of the developments in ad tech in 2016, focussed on subjects and perspectives that you, the enterprising publisher, ought to care about, or find interesting. 1. Header Bidding adoption continues to rise despite publisher skepticism about higher latency Header bidding is all the rage these days. A complete chronology of industry developments can even be found in a post on AdExchanger. Here’s a brief … [Read more...] about State of Ad Tech: 2016, Year In Review