Before we get into this, let’s make one thing clear: Direct ad selling is NOT just for big league publishers. Any publisher with original content and human audience can do it. As concerns about brand-safety and advertising fraud steer advertisers away from programmatic, enterprising publishers have a lot of leverage to pitch their ad space directly to advertisers. WSJ promoting its ad space on Adage.com Most publishers depend on ad networks to bring a wide pool of advertisers to buy their inventory. In return, networks take a revenue share (for instance, Google AdSense keeps 32% of the money advertisers pay to appear on your site) or fixed price fee (as charged by Amazon Transparent Ad Marketplace). There’s no denying the scale of automated (aka programmatic) sales, nor the ease of managing them with a host of reporting, monitoring, and optimization tools at hand. Compared to that, selling ads directly is a time-consuming, resource-intensive business … [Read more...] about Direct Ad Sales: How (and Why) to Sell Your Ad Inventory Directly
Direct ad sales
Advertising is the heart & soul of a growing blog. It’s the advertising that pays for our hosting, domain & gives us an ample amount of reasons to continue blogging, either as a part-time hobby or as a full-time profession. When it comes to managing ads on WordPress, one can easily do this using WordPress widgets or by editing the WordPress theme file. Adding ads using WordPress widgets are good enough for those who are starting out with blogging, but when it comes to making real money from advertising, using an ad management WordPresss plugin is recommended. Also, editing the WordPress theme to add ad codes is not a piece of cake for everyone. Here are some of the things that an ad management plugin for WordPress should help you achieve: Run various ad types: This could be running AdSense ads, Media.net ads, affiliate ads, or running your own product ads. Mobile/desktop ad: There is no point of serving the same ad to the desktop & mobile site if it’s not a … [Read more...] about Best Ad Management Plugin For WordPress To Make More Money
Most bloggers I know tend to sell ads on their blogs using online ad networks such as Adclerks or BuySellAds. However, I’m a bit different from them as I prefer to sell ads directly from my blog. In fact I would recommend you to follow the same strategy as it can turn out to be quite fruitful in the long term. For one it offers a lot more flexibility and the ability to maneuver your ads based on your needs. Not only that, selling ads directly has a number of benefits as opposed to selling through ad networks, so let’s take a look at the top 5 reasons why I sell ads directly. Why you should Sell Ads directly: The only hard part with this process is getting the direct advertisers and below I will give some handy tips which will help you to sell ads directly and make more out of it. 1. Control Over Ad Pricing By advertising directly from my blog, I can control the prices of individual ads in a better way, depending on their location, the value they offer and so on. … [Read more...] about 5 Reasons Why I Prefer to Sell Ads Directly From My Blog
This post is contributed by Sumit Ghosh .Read our submission guidelines. A founder’s journey includes daydreams of their company becoming colossal. When setting up your startup you may be quite nervous, but once you set your feet on the new field, you’ll eventually start enjoying it. With hardline growth on the boundary, the time will come to make the move from the start-up phase to an established brand. But, you need to ensure that your marketing keeps up properly. All the big & successful companies make use of the Facebook as their marketing campaign to escalate their marketing efforts but, always 7 out of 10 are not able to generate their expected revenue. In fact, marketing without a clear marketing strategy is like sailing a boat without oar: you’re not going to end up where you want to. World’s biggest social media network – Facebook, with over 1.65 billion MAUs (monthly active Facebook users) which is a 15% rise year over year. It means if you … [Read more...] about How to Use Facebook Ads as Part of Inbound Marketing Strategy?
Niche (a.k.a. vertical) ad networks are dedicated to delivering advertising to a specific audience and as a result have a few advantages for both advertisers and publishers compared to the larger, more generalized ad networks such as Google AdSense and Yahoo! Advertising. Advertisers benefit from niche ad networks because they help them reach a more targeted and informed audience, even though the overall impressions may be lower. Publishers on the other hand, typically witness higher click through on the ads, which translates to higher revenue. Here are a few niche ad health and fitness ad networks that may be worth trying out if you publish fitness-related content. With over 1,000 websites in their network, Adprime Health is one of the largest ad networks that target the health market online. Some of the websites in their network include My Health News Daily, MedHelp, Mothering, DailyRX, About.com, The Diabetes Daily, and more. Adprime Health network promises a higher ROI by filling … [Read more...] about 7 Niche Health And Fitness Ad Networks For Publishers