It does not matter whether your business is online or offline, if you're not generating quality leads, that business will definitely suffer. This is one area of marketing that most people often find challenging. Research carried out by the B2B Tech Marketing Community shows that: "The primary challenge B2B marketers often face is generating quality leads." You might have tried several lead generation tactics before, but none have worked for you. And believe me, it's hard. But the problem isn't that you can't do it. The problem lies in your strategy. If you're just focusing on generating any lead, sooner or later you will find out you've wasted your time and effort. It's just like struggling to fetch water from a river and then pouring the water into a pot with a lot of holes. I'm sure you know what the outcome will be. Don't do this. You need to be smart. Also, if you don't have an autoresponder set up yet, you need to get one before we start. Done? Ok, let's proceed… 7 Lead … [Read more...] about The 7 Most Effective Lead Generation Strategies For Serious Content Marketers
Email blasts best practices
1. Using the MIME Email Format: Email apps – most of them send messages in plain text format. That’s why when many of us open our email inbox we see all the HTML code along with the text in it. This is the source code which, the email app has generated. If you want your recipients to see the actual HTML message with all the formatting css etc, you need to send the email in HTML email from your server in the Multipart-Alternative MIME format. According to Wikipedia: Multipurpose Internet Mail Extensions (MIME) is an Internet standard that extends the format of email to support: Text in character sets other than ASCII Non-text attachments Message bodies with multiple parts Header information in non-ASCII character sets This means that your server should have a script that converts your email message into MIME format or go for an External mail sending provider who does it for you. 2. Image files in HTML email: Every email sender wants his email to look as pretty as … [Read more...] about Email Marketing: 5 Simple Tips To Look Good And Trustworthy
Finding the right resources while starting a WordPress blog which help ease out the technical and other difficulties from establishing a successful end product are not very often easy to find at a single place. There are various posts made around this topic, but the irony is that once a post it made, many other tools are announced in the market which are not easily available or accessible to the end users and in most of the cases they don’t even have the knowledge about it. Here in this post we have compiled a list of resources around most popular and essential blogging and successful online business management strategy. So lets begin with the niche finder segment which is one of the most essential and crucial to begin with. 1. Niche Finder: According to WikiPedia niche market is the subset of the market on which a specific product is focusing. A niche website can be developed and promoted quickly to serve a unique and small target based customer base which is focused on raking … [Read more...] about Top Resources And Tools For Smart Bloggers
Focus on email marketing. I would tell myself to build a targeted email list, and not to miss out on any opportunity of getting readers onto that list. Whenever I meet budding bloggers, I often find them asking questions like: How do I get traffic to my blog? How do I make money from my blog? How do I grow my blog’s following? etc. At the end of the day, most bloggers want more traffic (and many want more money). If you also feel the same, it’s time to understand the power of email marketing. I’m writing this post after 2274 days of blogging, and I only started email marketing at a later stage of my blogging career. This is one of the biggest regrets that I have, as I now realize the importance of an email list. For years, I used Feedburner to let my readers subscribe to my blog updates, which I now know was a mistake. Having a professional email tool helps in many ways: You can control when to send an email newsletter. You can schedule follow-up emails and new … [Read more...] about Why Smart Bloggers Should Focus On Email Marketing
It’s always fun to find and try new software, and I have started Email marketing few years back and every day is learning curve for me. I have been testing and trying many tools for Email marketing and latest one which I tested is Getresponse. This one is Opt-in Email marketing tool and comes with free guides for newbies to help you get started with Email Marketing. Getresponse is an Email marketing software which offers most of the essential features that a professional Email marketing tool should have. Before, I go ahead with more about Getresponse in this review, let’s look at some of the significant features of this tool: Autoresponder Service Webinars support Create landing pages Mobile optimized RSS to Email Import contacts Email Statistics (Clicks & open) Easy to customize Email newsletter with pre-defined templates Analytic integration Social integration Great support Schedule Emails Now, these are just few of the features they offer, and there are many … [Read more...] about Is It Reliable Email Marketing Tool?