With a projected global ad spend of over $170 billion in 2016, online advertising is a vast industry with thousands of small and big players engaged in business; and developers, ad ops managers, designers, data scientists, marketers, and support teams working overtime to keep the juggernaut of internet ads running. Equally vast is the jargon that surrounds the ad tech industry; not only are outsiders confused by it, if you were to survey industry professionals, the results would surprise no one — there is a big chasm between how much we think we know and how much we actually do. Ad-tech is a super nerdy community. They want to speak their own language and it makes them feel smarter, so they teach themselves to speak Klingon, a language that’s a mystery, and nobody’s willing to ask questions as to what they mean. — Nick Dujnic, LiveIntent’s director of demand generation SSP? DSP? RTB? CPM? CPC? CPI? Programmatic? Waterfall? Daisychaining? … [Read more...] about The Best Blogs, Podcasts, and Resources for Ad Tech and Ad Ops Professionals
Email marketing director
Note: We provide header bidding optimization services, if you use header bidding and are looking to optimize your stack, please write to us at [email protected] Header bidding is a key tool for ensuring that publishers get the highest CPMs possible. In fact, U.K. publisher Trinity Mirror has seen a 17% increase across programmatic revenues since using header bidding. And Business Insider U.K. has even reported a 20%-30% increase in yields in some cases. If you’re a publisher, header bidding is a tool you should be using and if you’re already using it, optimizing. Today, I want to share a few tips with you for maximizing your header bidding strategy. Tip #1: Work with the ideal number of header bidding partners This depends on your specific site, but in general, I recommend working with as many as 4-8 bid partners in order to ensure optimal CPM rates. Some industry experts recommend working with even more. For example, AJ Okereke, the head of revenue technology … [Read more...] about Header Bidding Tips for Higher CPMs
My guess is a lot. You will get a tiny fraction of that number, but frankly, even the small amount we get, we often don't have the time to read them all. An average office employee receives 121 emails a day. Just have a look at your mailbox and you will see that you have a huge list of unread emails. According to Radicati Group Email Statistics Report: "In 2015, the number of business emails received totals 88 emails per user per day." Did you know that average attention span of a human is less than a goldfish? I'm not kidding… Take a look at this surprising fact: The average attention span of an average adult is 8.25 seconds, and the average attention span of a goldfish is 9 seconds. (Static Brain) Email is the most popular way to connect with people in this digital age. It's a great way to start a conversation with your users/customers/prospects, and add some value into their lives. Let's take an example: You've got three emails - one from your friend, one from your … [Read more...] about 7 Human Ways Which You Can Implement to Write Engaging Email
This article is about helping you create a blog that you can sell to make huge money. In the abbreviated story below, I will tell you how you can make your blog attractive to buyers, how to find the right buyer, how to negotiate a premium price for your blog, and how to structure the sale. This is the true story of how I co-founded and sold my personal finance media business in 2 years. How and Why I Founded FiGuide.com I founded Figuide.com during business school when I was learning everything about finance that I thought every adult should know, but doesn’t. So I set out to conquer the problem of helping consumers get hard to answer financial questions answered. You know the ones, “Is it better to invest in a 401k or a Roth IRA?” or “What is the best way to set-up an estate plan for my family even though we don’t have a million dollars?” How We Operated our blog and Grew In order to understand how we were able to sell our … [Read more...] about How to Sell Your Blog and Change Your Life
Update: Now you can join Hostgator Aff. program via ImpactRadius. I have given the direct signup link below. I’m a Hostgator Affiliate from last 4 years, and till now I have made over $25,000 from their affiliate program. Maximum ever I made with them in a months was $3125, and you must be wondering why I decided to pick this topic, and calling one of my successful program as a SCAM. Even after earning handsome amount of money as their affiliate, I still have a big doubt about the way they track sales, and count them as confirmed affiliate sales.. At times I do feel that Hostgator is cheating their affiliate, and not giving them the money they deserve. For the beginner, here is one guide which you should refer to: In past 5 years, I have been affiliated with many web-hosting companies and many non-hosting affiliate programs too. I always share about those affiliate programs which are working for me, and should work for other bloggers in the same niche. You can find a big list of … [Read more...] about Is HostGator Cheating Affiliates With Their Affiliate Program?