Newsletters and email campaigns are a great way to establish rapport with potential and existing customers and improve brand loyalty. This is because for email campaigns, you’re targeting a sort-of pre-qualified base: people who are willing to receive information from you. It’s likely that most of these people have already conducted business with you, and as we know, retaining old customers is much easier and cheaper than getting new customers. This is why it is extremely important to conduct A/B tests if you want to try out new layouts of techniques on your email marketing campaigns. When done correctly, email marketing can greatly improve conversion rates that will significantly raise your bottom-line especially held against other marketing efforts of similar cost. Read on to learn how to conduct a successful email campaign A/B test. 5 Essential elements of Email marketing strategies: Deciding what to test The first step when setting up a A/B testing protocol is making a … [Read more...] about Creating Email Marketing Strategies that Convert: Guide to A/B Testing
Email marketing products
Sending e-mail with quality content is still one of the most powerful ways to market any product online. Forget about Twitter and Facebook for a second. I believe that email marketing is still number one. This is how I’m doing it. Email still works Let me tell you this; it doesn’t matter if you’re going to send just one email, or do an entire email campaign, if it’s business related and you are looking to increase your sales, you should always go through the three phases of email marketing – and email marketing works, well, only if you do it right. Most people read email, maybe not if you’re a kid, then you might be all about social media. But usually, the people you’re targeting with your business are not kids. The 3 phases of email marketing It’s all about creating valuable content, it always is, and it always will be. But it’s also about setting a goal, figure out what you want to accomplish with the email. And you should always … [Read more...] about The 3 Phases of Email marketing
Online marketing has different faces like social media marketing, SEO, paid advertising etc., but still email marketing is consider to be the best practice because it directly reaches people via mail. Having a good list of niche based Email list is always important for any successful online business. The very first step to get started with E-mail marketing is by creating a list, and this could be done in many ways: Showing your Email subscription as a pop-up, Offering something for free and so on. There are many ways and to integrate all these methods in your blog, there are various WordPress email marketing plugins are available. Now, the idea is to get genuine followers and that will happen when you are giving something useful, but also you should give them enough option to subscribe to your blog. Here I’m talking about couple of plugins but I, highly recommend you to try Thank me Later and Newsletter sign-up. First one will help you to send an Email notification to WordPress … [Read more...] about Useful WordPress Email Marketing Plugins
Selecting the right Email marketing software is a crucial step for your Email marketing success. Aweber is the leader of Email marketing software for bloggers and Internet marketers. Top bloggers & entrepreneurs are tremendously making use of Email Marketing to promote their affiliate product and services using Aweber. Aweber was started especially for email marketing and to provide email newsletter. The process is simple and lets me quickly explain it for newbies. You sign up for Aweber, Create a signup form, place Email sign up form on your blog and start building your Email list. Now you have the complete control over your Email list, and you can decide when to send out new updates to your Email subscriber. The best part about Aweber is, it’s easier to understand the dashboard and work on it. What separate Aweber from others is the features and support offered by them. Aweber has many useful features like: 400+ ready-made newsletter templates. Responsive Email templates … [Read more...] about 6 Best Aweber Alternative For Email Marketing in 2017
Once upon a time email marketing was a rage and then came the big daddy. Privacy issues started a wave of legislation and emails somehow lost their sheen. The spam button is now just a click away. Spam filters make sure that you are not inundated with Viagra lookalikes. Does it mean that emails are no longer a viable option? I feel there is a lot which can still be achieved through email marketing. Here is a bunch of ways you can email your way to marketing success. Emails still remain an effective vehicle to announce launch of new products. Assuming you already have an email list of existing clients, it is reasonable to keep them abreast of your new product line. This strategy is in keeping with basic marketing principles – that of touching base with customers every now and then. You would be surprised at the response you will get from this email campaign. People are becoming busier and have very little time. If you can inform them about your exciting new line of clothing or … [Read more...] about Email Marketing – Has It Become A Dinosaur?