There has been a significant amount of consternation surrounding the recent activities of Epic Games… which I still feel like I need to cram the Mega in there. There are those that herald this as a new era in which Steam actually has proper competition. There are others that signal this as the end times for PC Gaming because players will be fragmented across many platforms. There are others still that are complaining largely because they don’t want to have to install the “Fortnite Client” to play their games. For me however I am somewhat amused as I sit back and watch the events unfold because it all has a sense of deja vu. Epic is a company that had a game that was a big enough success… that they decided they were able to askew all of the traditional norms and funnel everyone through their own infrastructure. If you removed the word “Epic” and replaced it with Valve the above statement would still … [Read more...] about Digital Fragmentation
European interactive digital advertising alliance
Jagged Alliance Online: Reloaded is the latest victim of online-only games, as developer/publisher Cliffhanger Productions announced last week that the servers will come down in November. Initially launched into open beta way back in 2012, developed by Cliffhanger Productions and published at the time by Gamigo. In 2015, the game was rebooted on Steam, now self-published by Cliffhanger, for a base asking price. “It is with great regret, that we have to announce the servers for JAO will be closing by end of November and the game will cease to exist. We kept the game running for as long as we could – for a long time now it cost us more than we earned- but unfortunately we don’t have the means to continue to do so any more.” Cliffhanger Productions is currently advertising its next title set for launch this fall: Jagged Alliance: Rage! Rage is a spinoff set 20 years after the first Jagged Alliance. As for Jagged Alliance Online, the game has been sitting at single … [Read more...] about Jagged Alliance Online To Sunset November 30
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new set of data protection laws proposed in the European Union have quickly become the hottest topic of discussion. This is your go-to guide for understanding the General Data Protection Regulation, or GDPR, and what it means for you. General Data Protection Regulation is the new regulatory framework that will replace the 1995 data protection directive, which has been around for two decades and in conjunction with national data laws, currently lays down stipulations for how businesses and public offices collect, store, and use personal user data in the European Union. In these two decades, the Internet-based economy has gone mainstream, changing how user data is captured and used by businesses — both in terms of size and scope, rendering the older directive largely obsolete. After … [Read more...] about GDPR Explainer: An Essential Guide to the New European Data Protection Laws
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Digital advertising as associated with online marketing (mainly internet and related channels) is associated with an approach to gel the different online advertising avenues like CPC, CPA, CPM, banner advertising, video advertising etc. to align the marketing goals, vision and business objectives of a client who is interested in such campaign. Although the creation of a digital advertising solution is intertwined with media buying, but let’s go step by step and learn first what goes into creating a digital advertising campaign: The following steps are generally involved in a digital advertising campaign: Analyzing the marketing objectives of the clients, describing and enumerating them in required detailed form and retaining it as a hard copy. Setting up a process for development and planning for the pitch. This will include the creation of a team for the project, which may include talents ranging from copywriters, project managers and IT department to deliver the optimal … [Read more...] about Understanding Digital Advertising & Media Buying