I did not have the best night of sleep ever last night, but I managed. It started off with startling awake because just as I was on the brink of falling to sleep… I swear I heard someone trying to open the front door or more importantly the screen door. I of course had to go check it out… because occasionally the wind causes that noise but I found no signs of anything. Basically I assume that I dreamt it, and was some sort of subconscious manifestation of anxiety or some such. I say this because my wife has had the same thing happen to her and after investigating found that nothing was actually up, so either someone is fucking with us… or more likely we are just anxious about something and our brains are being assholes. That said… I do have a fairly crazy neighbor but I went through the lockdown cycle again and make sure all doors were safely locked before finally going off to sleep. Another random thing I want to … [Read more...] about Digital Manners
European interactive digital advertising alliance
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new set of data protection laws proposed in the European Union have quickly become the hottest topic of discussion. This is your go-to guide for understanding the General Data Protection Regulation, or GDPR, and what it means for you. General Data Protection Regulation is the new regulatory framework that will replace the 1995 data protection directive, which has been around for two decades and in conjunction with national data laws, currently lays down stipulations for how businesses and public offices collect, store, and use personal user data in the European Union. In these two decades, the Internet-based economy has gone mainstream, changing how user data is captured and used by businesses — both in terms of size and scope, rendering the older directive largely obsolete. After … [Read more...] about GDPR Explainer: An Essential Guide to the New European Data Protection Laws
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Digital advertising as associated with online marketing (mainly internet and related channels) is associated with an approach to gel the different online advertising avenues like CPC, CPA, CPM, banner advertising, video advertising etc. to align the marketing goals, vision and business objectives of a client who is interested in such campaign. Although the creation of a digital advertising solution is intertwined with media buying, but let’s go step by step and learn first what goes into creating a digital advertising campaign: The following steps are generally involved in a digital advertising campaign: Analyzing the marketing objectives of the clients, describing and enumerating them in required detailed form and retaining it as a hard copy. Setting up a process for development and planning for the pitch. This will include the creation of a team for the project, which may include talents ranging from copywriters, project managers and IT department to deliver the optimal … [Read more...] about Understanding Digital Advertising & Media Buying
Are you tired of using run of the mill marketing tools that don’t give satisfactory results? When it comes to marketing, you can’t excel without staying at the top of your game. Every digital marketer knows the importance of various tools that can help them easily perform their everyday tasks. From scheduling of daily posts to competition analysis, these tools will increase a marketer’s productivity by a significant amount. To make things easier for you, we have come up with a list of some must-have and ultra-modern tools that every digital marketer should use. 1. Hootsuite Thousands of social media gurus and marketers are already using it. Hootsuite will help you handle multiple social media pages and post scheduled updates through its sleek dashboard. Known as one of the best social media management systems, it can help you track the activities of your social media pages and manage several campaigns under one roof. One can also respond instantly from … [Read more...] about 12 Ultra Modern Tools That Every Digital Marketer Should Know