(Update: This detail was pointed out by a reader. The document has been stamped as “not in proper form” and “subject to rejection by the court.) Small IPE update this week. I’ve said it before and I’ll say it again, but Digital Homicide is in severe need of a lawyer. Today’s update is just two pages consisting of two very short paragraphs, expanding upon the previous set of updates. The document itself is a request for the court to accept the motion in response to Stanton’s motion to dismiss the case. Translated to English, the request says “please accept that last set of documents I submitted.” Romine has no idea if the document is required, but he filed it anyway and apologizes if it is a waste of the court’s time. This is only submitted as the term “Opposition” was not specifically stated in those two documents. The Plaintiff was unaware if this was a required statement and felt it may need to be stated … [Read more...] about IPE Update: Digital Homicide Needs A Lawyer
European interactive digital advertising alliance
Note: This post was originally made on my Tumblr, but I figured I’d share it here as well. I’ve seen this question bounce around a few times since the announcement of Battle For Azeroth. So I figured I’d do my share of clearing up a misconception. The Horde and Alliance didn’t team up to fight the Burning Legion. They tried. Namely the Assault on the Broken Shore. It ended with the Horde retreating after their Warchief was fatally injured and the Alliance losing another King of Stormwind. After that, the joint efforts collapsed since the Alliance blamed the Horde for the death of Varian, and the Horde has pretty much run out of fucks to give about reaching out to an Alliance that constantly blames them for crap going wrong. Without the Horde and Alliance willing to work together to fight the Burning Legion, the duty fell instead to the Class Orders to rally their ranks and push back the Legion. Hence why the Armies of Legionfall banner … [Read more...] about Why ARE the Horde & Alliance Fighting After Teaming Up to Fight the Legion?
Premier European digital media conference, Dmexco, is currently underway in Cologne. As global brands, publishers, and ad tech leaders meet to discuss opportunities and challenges in digital media, a new set of data protection laws proposed in the European Union have quickly become the hottest topic of discussion. This is your go-to guide for understanding the General Data Protection Regulation, or GDPR, and what it means for you. General Data Protection Regulation is the new regulatory framework that will replace the 1995 data protection directive, which has been around for two decades and in conjunction with national data laws, currently lays down stipulations for how businesses and public offices collect, store, and use personal user data in the European Union. In these two decades, the Internet-based economy has gone mainstream, changing how user data is captured and used by businesses — both in terms of size and scope, rendering the older directive largely obsolete. After … [Read more...] about GDPR Explainer: An Essential Guide to the New European Data Protection Laws
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Digital advertising as associated with online marketing (mainly internet and related channels) is associated with an approach to gel the different online advertising avenues like CPC, CPA, CPM, banner advertising, video advertising etc. to align the marketing goals, vision and business objectives of a client who is interested in such campaign. Although the creation of a digital advertising solution is intertwined with media buying, but let’s go step by step and learn first what goes into creating a digital advertising campaign: The following steps are generally involved in a digital advertising campaign: Analyzing the marketing objectives of the clients, describing and enumerating them in required detailed form and retaining it as a hard copy. Setting up a process for development and planning for the pitch. This will include the creation of a team for the project, which may include talents ranging from copywriters, project managers and IT department to deliver the optimal … [Read more...] about Understanding Digital Advertising & Media Buying