Experiment: The controlled environment in PMPs are perfect for publishers to experiment with programmatic video. Mobile and native with high-touch creatives (page takeovers, roadblocks, etc.) are other formats that are usually sold through private deals. Formats like these also require publishers to… … [Read more...] about How to Increase Your Revenue With Programmatic Private Exchanges
Executive learning exchange
TIP: It is so important to do a “front-end” read through. You will, guaranteed, see mistakes that you can’t see in the back-end. Sometimes there’s an extra space in between words. Sometimes if you bold or italicize a word before a punctuation mark, that punctuation mark gets lost (this happens with SML). … [Read more...] about I Will Show You How to Make Your Blog Professional in 15 minutes
Now I would like to call your attention into a few forms of permission that actually have the potential to get you in trouble. You should avoid building your list based on someone else’s permission. Having said another way, never send your marketing emails to a subscriber lists belonging to your partner firms, vendors, colleagues, or any other trade organizations that have some relationship with you to provide their email list. However, If you really wanted to reach people on a third party email lists, better you ask the owner of the list to send the emails to their list on your behalf and ask them to explicitly opt in to your email list. … [Read more...] about How To Build An Email List That Converts Better
4. Focusing on Direct Selling Direct sold inventory has been known to have lower fraud rates compared to programmatic display/video. For instance, 2015 Bot Baseline Study (by ANA/WhiteOps) found that Direct video ads, where measurable, were 59 percent less likely to have bots than the study average, despite the fact that video inventory gets the highest bot-rates due to high-CPMs. Direct display ads were also 14 percent less likely to have bots than the study average. … [Read more...] about Publisher’s Guide to Ad Fraud Prevention in 2017
The key thing with header bidding is that it allows the publisher to know if there is demand for any given impression in the exchange before they make their ad serving decision. The user has to call the SSP before the ad server so the SSP can read the user’s cookie and value the impression. By doing this, the publisher can work with many different SSPs and not just a single one. To work with multiple SSP platforms, there has to be a mechanism to have them all compete at the same level, rather than silo-ing them in a waterfall. … [Read more...] about Header Bidding vs RTB: What’s the Difference?