On this blog, we talk a lot about optimising banner ads. However, the underlying assumption about most such advice is that your website is not bogged down with any functional problems—to draw an analogy from the auto world—why would bother with a paint job if your car’s engine is malfunctioning? Design and content are at the heart of your website, if any one of those components don’t work, that’s a bottleneck you need to fix before doing anything else, including trying to optimise your ads. Here are 4 most common UI/UX problems that you must fix before you even think about banner ads. It doesn’t matter how great the content that you’re publishing is; if the overall way your website looks like it belongs in the 90s—nobody’s going to be impressed. The front end of your website is the online equivalent of a first impression, and you know what they say about first impressions. If your website itself can’t command the … [Read more...] about 4 UI/UX Problems You Need to Fix Before Optimising Your Banner Ads
Fix car problems
I’d like to think that I’m kind of a healthy gamer. While MMOs take a lot of time, the nice thing is that their downtime can lead to forming bonds, or give you time to exercise. Augmented reality games can give you both at once, especially Pokemon Go, since it’s the best-known ARG we have (and the mountains of merchandise make it easier to stand out as a fellow player). However, it’s not all sunshine and rainbows, and I’m not just talking about game mechanics that have plagued Niantic games since at Ingress. I remember playing that title and thinking, “Man, this game is dangerous! There’s no way they’ll just clone this for POGO, right?” And yet, here we are. But I can’t put all the blame on Niantic, especially after my time with ARG competitor Maguss. Some things just seem inherent to the genre. The usual suspects Let’s start with the harshest of realities that ARG players face but … [Read more...] about The Soapbox: Three augmented reality game problems (most) MMOs don’t have – and one thing they do so much better
Improving your blog is not a simple task, as who is to judge what an improvement? Plus, the hot blog improvement advice from 1999 is now a thing to be mocked, so who is to say that what you read here will not be outdated in a few years (or even months)? The answer comes from understanding what improving something means. It is a constant process just like sand erosion on rocks in the dessert. And, just like erosion, improvement is a constant process that reshapes the things it affects.So, let us start with something you should not do: 1. Do not make a list of the bad points of your blog You will read a lot of low brow online “gurus” tell you to list all the things wrong with your blog. They may even quote how Henry Ford did this when he was redesigning the car, but what they fail to mention is that Henry Ford did what he did with an almost demented edge, as he simply would not quit. His family was considering having him committed until (years later) it became apparent what … [Read more...] about 8 Simple Steps On How to Improve Your Blog
This week’s Massively Overthinking topic is a submission from reader and commenter camelotcrusade, who takes the industry’s current fight over monetization in a different direction from lockboxes. “Are modern games too cheap?” he asks, probably slowly reaching into a can of worms with a wicked gleam in his eye. “When you think about it, many other things we buy have increased in price over the last decade but AAA games are still expected to be a maximum of $60, with many of us waiting for sales (or for free-to-play). Meanwhile, games everywhere are adding shops, post-release content, and DLC galore with increasingly aggressive pricing models. How much of this is to make-up margins they can’t capture up-front? How much should an AA game cost in 2017? $75? $90? Is there a price point where lockboxes, gambling, and in-game stores could focus on value-add instead of survival? And how did we get here? Whose fault is it? And how do we get out of this, or … [Read more...] about Massively Overthinking: Are modern games too cheap?
My name is Eric and I’m an editor. I’ve been a freelancer for many years working with various companies, marketplaces, students, professionals, journalists, entrepreneurs, copywriters, travel portals, bloggers, musicians, and all other facets of writers. If you’ve submitted a post here at ShoutMeLoud, you may have had an encounter with me. Some of those encounters may have been favorable, and others, well, maybe not so much. First, let me start off by answering this question: Editors are essentially grammar nerds. We seek to make sure that everything the writer is saying is said in the most attractive way possible. But not everyone has a favorable opinion of editors. Here’s why: They nit-pick. They change words and phrases that you think didn’t need to be changed. They’re often at odds with your artistic vision. But there’s one thing you need to remember: Editors are writers, too. I am a writer. Honestly, I’m much more of a writer … [Read more...] about I Will Show You How to Make Your Blog Professional in 15 minutes