Social media has great potential for businesses that want to boost their reach, leads, and traffic. But when it is not being used properly, social media could actually damage the reputation of your brand. When social media has so much to offer, it is crucial that you are proficient enough to know how to get the most out of it. Social media mistakes that you must avoid at all costs when it comes to branding 1) Having too many social networks at once Facebook Twitter LinkedIn If we look for more social media channels, we see over 500 million users on Instagram and over 100 million active users on Pinterest. For sites that rely heavily on graphics and images, Instagram, Facebook, and Pinterest are ideal. But if your site is about giving professional advice, then Twitter and LinkedIn are your best bets. The networks that you spend the most time on should be able to yield the highest ROIs for the target. Solution: Use one or two social networks at a time. Instead of using all social … [Read more...] about 9 Social Media Mistakes That Can Ruin Your Brand and Business
When it comes time for you to create a blog of your own one of the hardest aspects for growth is to decide whether or not you should be spending money to get people to your site. In the beginning this can be quite tough for bloggers and it’s likely there won’t be any revenue generated from your site. However, we all have to start somewhere and adding a little money behind any web site or blog is always a great way to find increased traffic and speeding up the monetization process. One of the most well known, yet ignored methods for bringing quality traffic to a blog is through the use of pay per click marketing. For anyone who isn’t familiar with the term or process, it’s simply advertising through the major search engines and paying for traffic on a pay per click basis. If you want to find people who are looking for information on dog breeds, you might pay to appear in to the top results for specific dog breeds and information on them. One someone clicks on one … [Read more...] about Should You Be Using PPC Marketing to Grow Your Blog?
Here I’m highlighting some tips which you should work on before starting a business online. In particular, for bloggers, these tips will really help create a blog which will not be just another blog. Some of you may be surprised to learn that blogging is a business, and you can apply all of the business “tricks” to your blog. Now, I’m not saying you need to join a top MBA institute to learn the basics of business, but if you apply some discipline to your blogging, it can very easily turn a profit in a short amount of time. Before I start sharing these tips, depending on your business model, you should decide if you wish to create a branded blog like ShoutMeLoud, or if you wish to create a quick, money-making blog. Identifying this will help you a lot when you get into the saturation period. Planning is very important for any business. If you are blogging day and night without any substantial planning, then don’t expect anything big to come from your work. … [Read more...] about Checklist For Starting An Online Website For Business
WordPress started out as a blogging platform, but these days, it’s a full-fledged content management system (CMS). Because of this, many people (including many businesses) opt for this powerful and simple to use piece of software. Here are some of the benefits of WordPress. There are many different website management packages out on the market. From Joomla to Dot Nuke, each has its place in the world of website makers. The problem for many of us is that we just don’t have the technical expertise or the capital to make some of these solutions work for us. Luckily, WordPress is free and doesn’t require a lot of technical knowledge. WordPress is a robust content management system that powers many online businesses. It’s estimated that 27% of all websites use WordPress (December 2016). Before we get into the distinct advantages of WP, let’s bust this popular myth: WordPress is just a blogging platform. WordPress is way more than a just a blogging … [Read more...] about Benefits Of Using WordPress for Your Business Blog
One of the most common branding tips you will find for your business or website is to create a Facebook page. For this reason, I am sharing with you in this article a complete tutorial on How to create a Facebook page for your business website. If you are not sure why you should create a Facebook page, read on! Our target for you in this post is to illustrate how you can have a Facebook fan page for your brand in 15 minutes’ time. Why you need to create a Facebook page for your business: Facebook is one of the most popular social networking websites out there, with 1.038 billion daily active users worldwide. By creating a Facebook fan page, you are allowing your potential readers, clients, and customers to connect with you. Depending on your social media skills, you can engage your Facebook fans in conversations, and make your brand more prominent. In fact, many companies are even using Facebook as an announcement channel. With 1,.59 billion monthly active users, if you brand is … [Read more...] about How To Create a Facebook Business Page: 2016 Edition
If you are running an ecommerce business, you are probably already promoting your products by using social media in some fashion. You put out a tweet or Facebook post whenever you want to promote a new product, hype up a hot seller. That a great start! But to really maximize your store’s potential, you should not rely solely on social media. Social media is just one part of an overall marketing push that includes various other elements depending on what you’re selling. But one aspect of the marketing mix that is proven to increase sales, and is often neglected by stores just starting out, is content generation. Providing original content in the form of blogs, newsletters, guest posting campaign, video Blogging or infographics can have a measurable impact on your overall marketing push. So here is a little overview on the advantages of generating awesome original content, and a few tips on how to make it a killer. Why to use Content marketing for your E-commerce business: … [Read more...] about How Content Marketing Can Help E-commerce Business?
Email marketing is a vital part of Inbound marketing and we have been looking into few aspect of Email marketing in the past. One thing which we majorly forget as Blogger is it’s never about quantity of Email subscriber but it’s all about getting targeted Email list. Even if you have an Email list of 1000 As you know that email marketing could bring us a lot of benefits while we are doing online business. We can keep in touch with our clients and customers and they can receive all of information that we updates immediately. But to get a big and targeted mailing list, we should concentrate about what our customers need and offer them what they want. More over just building a list doesn’t help in long run, better idea is to have targeted mailing list. For example, if you have a blog like ShoutMeLoud where we talk about Blogging, SEO and webmaster related stuff, what’s the point of getting subscriber which are interested in tech stuff or gaming stuff. Creating a … [Read more...] about How To Build Targeted Email List For Online Business
Have you developed a business plan for your blog? Does your blog need a business plan? Of what relevance is a business plan to a blogger? If these are the questions running through your mind, please read on as I will provide the answer in details. If a survey were to be carried out with respect to the topic above, it will be observed that over 85% of blogs are being run without business plans and I can also bet that as at the point of you reading this article, you don’t have one. It is well known that one prerequisite to successfully starting and building a business is a business plan. Now if a business plan is an ingredient to business success, why can’t it also be utilized for a blog? Writing a business plan for your blog is definitely not mandatory but if you intend to treat your blog as a business, then I will advice you put down a business plan for your blog. a) Your plan will help you maintain focus The first and probably the most important thing a business plan can … [Read more...] about How to Write a Simple Blog Business Plan in Nine Easy Steps
Are you looking for a way to generate more sales for your business? Do you also struggle with lead generation? If your answer is yes, then you should try content marketing. Content marketing is the all-in-one solution for your all problems. 86% of B2B marketers use content marketing to generate more qualified leads. 76% of marketers are planning to invest more money in content marketing. Let’s see why small businesses or startups should use content marketing. Content Marketing Generate more Traffic to website The beauty of content marketing is generating massive inbound traffic to your website. Consistently providing quality content brings more traffic to a website. You need to find your audience’s problem and solve it with your content. Curata found in their study that 55% of marketers are getting more than 5% website traffic from blogs. The more content you generate, the more traffic your site will get. There are some points you should consider when to write a blog … [Read more...] about 5 Reasons Using is Good for Business
So you have decided to take the leap and start your own business. What is your plan to execute your business idea? Few days back, I had shared some of the basics for starting your own basics. I continue taking you to the basics, because the new ways have also evolved from these. I mentioned documentation is like your oxygen mask. Whenever you feel out of breath, meaning defocussed, refer to your business plan. Here we will discuss how to write a business plan for a new business. Like always, feel free to suggest or add anything relevant. A business plan essentially means a plan of action to implement certain processes to reach a certain goal, financial or volumetric. You define everything about the business in the business plan. Products, services, sale, revenue, cost of sale, marketing, financial etc. Yes, each and everything should be documented. Office setup, operational setup, marketing plan, things you will need to run and grow your business. How do I write a simple business plan? … [Read more...] about How to Write a Business Plan for a New Business?