Multiplayer online game company Hi-Rez Studios is seeing a leadership shuffle this week, as the man who’s been CEO for 14 years is stepping down – aside, rather. “Heading into 2019, we have a couple other organizational shifts coming. Erez Goren, who has been our CEO since the company was founded in 2005, is stepping aside from that role, while I will take the title of CEO,” new top boss Stewart Chisam explains. “Erez will remain the Chairman of the Board and majority owner, and will continue to have input on the company strategy and the fantastic gaming experiences and communities we create. But this change gives him more time to pursue his other interests (which include multiple startup companies outside of the gaming industry).” As GIbiz notes, Chisam himself is well-known to Hi-Rez fans, having been a key VP and then President for the last decade. Here’s how he put it for that publication: “With the company in good shape and … [Read more...] about Stewart Chisam will replace Erez Goren as CEO of SMITE company Hi-Rez Studios
Healthcare industry problems
In the end, one of the biggest shames of the whole 38 Studios fiasco is that the MMORPG it was creating and the people who were making it were overshadowed by how it all came to an end in a spectacularly public affair. There was a time that many MMO players, myself among them, were eagerly anticipating the release of the MMO that we only know as Project Copernicus. The art looked fantastic, the single-player RPG set in its universe was fairly well received, and the talent behind the game was all top-notch. It was poised to be among the next generation of modern MMOs — and yet it became one of the last AAA budget titles instead. Today we’re going to take a quick tour through the creation of Project Copernicus before it arrived at the ending that we know all too well. The Dream Team When you’re a rich and famous former all-star Major League Baseball pitcher, what do you do when you retire from the game? For Red Sox’ Curt Schilling, the answer was to set up your … [Read more...] about The Game Archaeologist: Project Copernicus
Bitcoin is back in news again after trading at a record high of $4483 per coin this month. Many cryptocurrencies including Bitcoin are powered by a technology known as blockchain, and its potential use cases extends far beyond just the financial world—it continues to find use in government, healthcare, real estate, security, and many other industries. At events and in publications that cover the advertising industry, blockchain has been a hot topic as a candidate for bringing in more transparency into ad tech and solving problems such as opaque supply chains and ad fraud, how much of it is hype and what are the facts? Before getting into how blockchain could help ad tech, let’s understand what it is and how it works. Each “block” in a blockchain typically contains a hash pointer to the previous block, timestamp, and transaction data. A blockchain is a growing list of records, or blocks, linked together and secured by cryptography. Stripped to the basics, … [Read more...] about Can Blockchain Fix the Problems of Digital Advertising Industry?
Niche (a.k.a. vertical) ad networks are dedicated to delivering advertising to a specific audience and as a result have a few advantages for both advertisers and publishers compared to the larger, more generalized ad networks such as Google AdSense and Yahoo! Advertising. Advertisers benefit from niche ad networks because they help them reach a more targeted and informed audience, even though the overall impressions may be lower. Publishers on the other hand, typically witness higher click through on the ads, which translates to higher revenue. Here are a few niche ad health and fitness ad networks that may be worth trying out if you publish fitness-related content. With over 1,000 websites in their network, Adprime Health is one of the largest ad networks that target the health market online. Some of the websites in their network include My Health News Daily, MedHelp, Mothering, DailyRX, About.com, The Diabetes Daily, and more. Adprime Health network promises a higher ROI by filling … [Read more...] about 7 Niche Health And Fitness Ad Networks For Publishers