Keyword research, yadda yadda, we’ve heard it all a million times. We all know that keyword research will help you capture as many page views and as much traffic as you possibly can from search engines, which can generate new business for you and your company. But did you know that keyword research is useless without first doing heavy duty competitive analysis? Most people think that using Google’s free keyword tool is enough for keyword analysis. It’s far from it. You may find a keyword that seems very promising in the Google keyword report – but what if the top 10 results for those keywords have a domain authority greater than 80? There’s no chance you will touch any of those 10 spots, so any time optimizing for that keyword term is lost. Common Sense Keywords Aren’t Always Best If you’re promoting a site that sells vacuum cleaners, it makes sense to think that users will type in a common sense keyword. In some cases you might be right, but … [Read more...] about How and Why Keyword Research can be a Goldmine
How companies use market research
In recent months we have seen how social signals are becoming an important part of search engine optimization. There is no doubt that a well planned social media strategy makes or takes down a brand. For example, Lady Gaga (personal branding) quickly became a smash hit, and social media played a major role in her rise to stardom. Regardless of whether your business is small or large, online or offline – social media provides a great opportunity and advantage for every business. I have frequently written about social media in the past, but I’ve never really targeted my posts for small business owners who are looking to increase sales using the power of social media. So today I’ll be sharing some of the great benefits of using social media for your business, which will help you to decide whether or not social media channels might help to promote your business as it has so many others. In the coming days, I will also be sharing more articles on how to create a presence … [Read more...] about Why You Should Use Social Media For Your Business
My name is Eric and I’m an editor. I’ve been a freelancer for many years working with various companies, marketplaces, students, professionals, journalists, entrepreneurs, copywriters, travel portals, bloggers, musicians, and all other facets of writers. If you’ve submitted a post here at ShoutMeLoud, you may have had an encounter with me. Some of those encounters may have been favorable, and others, well, maybe not so much. First, let me start off by answering this question: Editors are essentially grammar nerds. We seek to make sure that everything the writer is saying is said in the most attractive way possible. But not everyone has a favorable opinion of editors. Here’s why: They nit-pick. They change words and phrases that you think didn’t need to be changed. They’re often at odds with your artistic vision. But there’s one thing you need to remember: Editors are writers, too. I am a writer. Honestly, I’m much more of a writer … [Read more...] about I Will Show You How to Make Your Blog Professional in 15 minutes
This post is contributed by Sumit Ghosh .Read our submission guidelines. A founder’s journey includes daydreams of their company becoming colossal. When setting up your startup you may be quite nervous, but once you set your feet on the new field, you’ll eventually start enjoying it. With hardline growth on the boundary, the time will come to make the move from the start-up phase to an established brand. But, you need to ensure that your marketing keeps up properly. All the big & successful companies make use of the Facebook as their marketing campaign to escalate their marketing efforts but, always 7 out of 10 are not able to generate their expected revenue. In fact, marketing without a clear marketing strategy is like sailing a boat without oar: you’re not going to end up where you want to. World’s biggest social media network – Facebook, with over 1.65 billion MAUs (monthly active Facebook users) which is a 15% rise year over year. It means if you … [Read more...] about How to Use Facebook Ads as Part of Inbound Marketing Strategy?
So you have decided to take the leap and start your own business. What is your plan to execute your business idea? Few days back, I had shared some of the basics for starting your own basics. I continue taking you to the basics, because the new ways have also evolved from these. I mentioned documentation is like your oxygen mask. Whenever you feel out of breath, meaning defocussed, refer to your business plan. Here we will discuss how to write a business plan for a new business. Like always, feel free to suggest or add anything relevant. A business plan essentially means a plan of action to implement certain processes to reach a certain goal, financial or volumetric. You define everything about the business in the business plan. Products, services, sale, revenue, cost of sale, marketing, financial etc. Yes, each and everything should be documented. Office setup, operational setup, marketing plan, things you will need to run and grow your business. How do I write a simple business plan? … [Read more...] about How to Write a Business Plan for a New Business?